Now you can verify your Twitter account by just asking

Social media veterans have long coveted having their accounts verified by Twitter, Inc. - seeking that elusive blue checkmark that adds authority to an account, but was so mysterious in its acquisition. Until

Published on: July 20th, 2016 Eric Emin Wood

Pokémon Go – now Canadians can catch ’em all

If you live in Toronto and want to (legally) try hunting for Pikachu on your coffee break, now you can. One and a half weeks after its July 6 release in the U.S.,

Published on: July 17th, 2016 Eric Emin Wood

Milos Raonic keeps it classy on the courts and online

Although Milos Raonic (@milosraonic) lost to Andy Murray in yesterday's Wimbledon final, his performance in the tournament was impressive enough to draw praise from around the world. The 25-year-old Canadian tennis player bested

Published on: July 11th, 2016 Jackie Atkins

How smooth is LeBron James on social media?

After winning the 2016 NBA championship with the Cleveland Cavaliers, @KingJames may be one of the most talked about players in the NBA. Is he as smooth on social media as he is on the court? LeBron

Published on: July 5th, 2016 Jackie Atkins

Subban, Stamkos and Hall create 23 minutes of chaos for the NHL

Yesterday, in the span of 23 minutes or - if you want - 1,380 seconds four NHL superstars where either traded or signed a major multi-million dollar contract extension. It all started at

Published on: June 30th, 2016 Paolo Del Nibletto

Google Trends offers a vivid snapshot of post-Brexit U.K.

Few companies possess the ability to diagnose and articulate a nation's reaction to current events quite as well as Google Inc., with today's announcement that the U.K. would be leaving the European Union

Published on: June 24th, 2016 Eric Emin Wood

Is social media a viable tool for disaster relief?

"Big Uncomfortable Ideas" was the title of Melanie Irons' presentation at the World Conference on Disaster Management (WCDM) this week, as she tried to persuade listeners to adopt an approach to disaster response that

Published on: June 9th, 2016 Jackie Atkins

Twitter wants brands to ‘win the Olympics’ with strategic online advertising

With the upcoming Olympics less than 65 days away, major brands are looking for ways to reach fans that will tune into the games. Last Thursday, Twitter Canada hosted an event for marketers with an

Published on: June 6th, 2016 Jackie Atkins

4 tips for tweeting like a pro with Twitter’s big platform changes

Twitter users will soon be able to expand the content of their tweets in four key ways, though the popular social media platform will retain its 140-character limit, the San Francisco-based company announced

Published on: May 24th, 2016 Eric Emin Wood

NBA Canada and Samsung Canada partner up to bring live highlights to basketball fans

After Monday night's thrilling Raptors-Cavaliers showdown, it's clear there are still lots of exciting moments to come in the series - and many of them will be seen on Twitter. NBA Canada has

Published on: May 24th, 2016 Jackie Atkins

Team Canada’s social media strategy for the Rio de Janeiro games

The Canadian Olympic Committee (COC) is gearing up for the Rio de Janiero Olympic games, and medal count won't be the only indicator of success for the organization. Over the past few years, the

Published on: May 19th, 2016 Jackie Atkins

Why users give social media influencers and friends equal sway over their choices

Today’s social media stars have nearly as much influence on the consumers who follow them as friends do, a new survey by Twitter, Inc. and marketing research firm Annalect has found. While the

Published on: May 17th, 2016 Eric Emin Wood

What can you advertise in 3 seconds? Ask Under Armour and Stephen Curry

With the NBA playoffs in full swing, Under Armour is looking to capitalize on Stephen Curry’s uncanny ability to shoot from the three-point line. Every time the Golden State Warrior's point guard shoots

Published on: May 9th, 2016 Jackie Atkins

Canadians could turn to VPNs to watch NFL games on Twitter

While Netflix is reportedly following through on its VPN crackdown by blocking Canadians wanting to see content normally only available south of the border, Twitter's NFL live-streaming may prove the next fertile ground

Published on: April 21st, 2016 Jackie Atkins