Get your customers to do your marketing with Web 2.0

Today, with consumers shopping less but demanding more value from every dollar spent, the buzz around brand is understandable. Brand loyalty is crucial to improving sales – and customer satisfaction is the best

Published on: February 3rd, 2009 Michelle MacLeod

Twitter promises “full security review” after celebrity account hacks

Twitter Inc. has launched a comprehensive review of the defenses in its popular social network and micro-blogging service, after hackers last week hijacked the accounts of several high-profile users. In interviews last week,

Published on: January 13th, 2009 Sharon Gaudin

How to Twitter your way to marketing success

(Read how Facebook improved sales for Coke in related story and video "Facebook app fuels 'after hours' buzz around Coke energy drink")As e-mail filters get more intelligent and computer users routinely ignore the

Published on: December 30th, 2008 Michelle MacLeod

Most businesses “don’t have a handle” on social media marketing

The value to the average company of using social media in marketing has yet to be proven, recent studies show. While business executives realize they may lose out on opportunities by failing to

Published on: December 1st, 2008 Nestor Arellano

The Web’s 11 worst blogs

Love 'em or hate 'em, blogs are everywhere you look these days. From Britney to your boss's bratty nephew, it seems everyone has something to say--and no one's shy about sharing. Let's face

Published on: November 19th, 2008 JR Raphael

Twitter rocks – but it won’t blow away blogs

To paraphrase Mark Twain, reports of the death of blogs have been greatly exaggerated.That's not to say all blogs are doing well. When examining the spectrum of blogs out there, personal blogs appear

Published on: October 24th, 2008 Larry Borsato

Dumb and dumber – 14 of the silliest Web 2.0 sites

The world loves Wikipedia, flocks to Flickr, and listens to Last.fm. And why not? Web 2.0 sites like them harness collective knowledge, promote interaction and communication, and improve the more you use them.Alas,

Published on: August 19th, 2008 Robert Luhn

How a Bell Aliant customer changed from grumpy to grateful

Meet Katie the Grumpy Canadian, a 20-something resident of the Canadian Maritimes, and denizen of YouTube.A disgruntled Bell Aliant customer turned thankul.True to her pseudonym, Katie uses her profile on the Google-owned social

Published on: July 28th, 2008 Brian Jackson

Canadian retailers prepare online stores for Christmas

Christmas may be six months away, but the festive season is already beginning for Canadian retailers, who are working harder than elves in a toy shop to have their online stores ready for

Published on: July 22nd, 2008 Brian Jackson

Don’t damage your brand by “pulling a Dell”

Online computer retailer Dell Inc. learned a lesson about managing online reputation the hard way when a heavy-handed approach towards a blog post attracted more negative attention than the original post.Dell reacted to

Published on: July 21st, 2008 Brian Jackson

Email marketing still delivers results for B2B campaigns

Social media marketing fueled by the popularity of such sites as Facebook and MySpace might be making waves in the media but for many businesses traditional email marketing still delivers desirable results.

Published on: July 21st, 2008 Nestor Arellano

Canadian gymnast regrets “weird” restrictions to athlete blogging at Olympics

The International Olympic Committee (IOC) has given the green light to athlete blogging at the Beijing games. Canadian rhythmic gymnast Alexandra Orlando performs a routine. But the Committee is off the mark in

Published on: July 17th, 2008 Brian Jackson

Wiki your way to a smarter staff

As businesses cautiously integrate Web 2.0 tools into their daily operations, small and large scale corporations can look to a Canadian not-for-profit organization on how to take use the technology for workplace training.Taking

Published on: September 11th, 2007 Nestor Arellano

The marketer’s guide to Web 2.0

Segmented captive audiences, instant messaging, video uploading, blog editing, photo galleries, content ranking and rewards, these are but a few of the features that make today's interactive Web 2.0 environment fun and addictive

Published on: September 5th, 2007 Nestor Arellano