4 tips for using texts in mobile marketing campaigns

It's a universal truth for marketers - to reach your audience, you have to be where they are. And with texting and smartphones becoming such a ubiquitous part of consumers' lives, with billions

Published on: March 21st, 2014 Candice So

Watchdog wants CRTC to tackle SMS short codes

Canadians love firing off text messages using short codes, but surprise fees and subscription clauses are creating a wireless wild west that needs to be more strictly regulated, a consumer watchdog says. Short

Published on: July 6th, 2011 Christine Wong

Carriers botch number porting and double-bill consumers, report says

Canadian mobile service providers heavily promote their ability to easily allow customers to take with them their phone numbers when they switch carriers. However, a recent report by the Commission for Complaints for

Published on: November 9th, 2010 Nestor Arellano