How to market your video with VidYard CEO

Kitchener, Ont.-based VidYard wants to make it easier for companies to use their videos for marketing and learn about how to improve their video content, At a medium-sized booth at Dreamforce, the San

Published on: November 19th, 2013 Brian Jackson

‘Unifying’ Salesforce1 mobile platform unveiled by Salesforce.com

SAN FRANCISCO - Salesforce.com kicked off its annual Dreamforce conference by revealing Salesforce1, a mobile app and developer platform that aims to unify the Salesforce experience for end users while giving partners more

Published on: November 18th, 2013 Brian Jackson

SMB-targeted HP Relate uses ‘core engine’ of enterprise-geared Exstream

BOISE, ID. - Hewlett Packard Co. (HP) is making yet another play in the small business market, building an entry-level version of Exstream, its solution for organizations communicating with their customers. While most

Published on: November 15th, 2013 Candice So

Salesforce Identity to help handle mobile and cloud in the workplace

Customer management giant Salesforce.com Inc. has launched an integrated identity service for its customers, allowing them to connect across apps and devices. Branded as “Salesforce Identity,” the new features act as a good

Published on: October 15th, 2013 Candice So

Setting up a CRM: from marketing to IT

Customer relationship management systems (CRM) are at the heart of a company’s commercial activities and are an essential tool in the implementation of its products. CRMs contain your database, or marketing intelligence; it’s

Published on: September 18th, 2013 David Chabot

Salesforce AppExchange a growing startup route to market

A New Brunswick-based startup is turning to the Salesforce.com AppExchange to help bring its relationship capital platform to a new market. The startup – Introhive – is no stranger to Salesforce. It was

Published on: June 20th, 2013 Jeff Jedras

Ex-Facebook employees launch data visualization startup Polychart

Startup name: Polychart Co-founders: Lisa Zhang, CEO; Samson Hu, vice-president of business development; Fravic Fernando, vice-president of user experience Funding: Raised $135,000 in seed funding Startup premise: Back in 2010, higher-ups in the

Published on: June 14th, 2013 Candice So

Canadian businesses embracing social collaboration tools

A new study on social collaboration by businesses conducted for Avanade Canada shows Canadian businesses are leaning heavily on consumer social technologies to drive their collaboration strategies. According to the report, 69 per

Published on: May 21st, 2013 Jeff Jedras

Mesh 2013 conference to bring in more startups

Toronto's Mesh 2013 conference will feature a keynote from Salesforce.com's chief scientist and a greater focus on startups than previous years, organizers announced yesterday.Mesh has become a marquee event in the Toronto digital

Published on: January 16th, 2013 Brian Jackson

Influitive announces $7.3 million funding round

A Toronto-based startup firm that helps companies turn happy customers into marketing advocates has raised a $7.3 million Series A round of funding.Influitive, also co-headquartered in San Francisco, announced yesterday it closed the

Published on: December 18th, 2012 Brian Jackson

SalesChoice readies all-Canadian alternative to Salesforce.com

As the President and CEO of a small company, Camille Peters feels like her time is stretched pretty thin, and she especially felt like she didn’t have time to endlessly fill out all

Published on: November 19th, 2012 Brian Jackson

Radian6 job losses are Canadian startup scene’s net gains: Martell

Salesforce's loss is the Canadian startup scene's gain after the layoffs at Radian6, says leading east coast entrepreneur Dan Martell. This morning ITBusiness.ca broke the news of the layoffs atFredericton, N.B.-based Radian6 in

Published on: October 25th, 2012 Christine Wong

Where is Ottawa’s International Startup Festival?

By Leo Valiquette  In an earlier post, Francis Moran shared some highlights from the International Startup Festival in Montreal, which of course raises the obvious question, why do we not have these kinds of

Published on: July 24th, 2012 Francis Moran

Yammer acquired by Microsoft for $1.2 billion: reports

Yammer Inc. has agreed to acquisition by Microsoft Corp. for $1.2 billion, the Wall Street Journal is reporting - attributing the news to a "person familiar with the matter." If the deal has

Published on: June 15th, 2012 Juan Carlos Perez