Google rebrands AdWords, Analytics 360, DoubleClick services

Google is revamping its advertising arm. In a blog post the company announced that it was retiring its AdWords, Analytics 360, and DoubleClick brands in favour of two new brands: Google Ads, which

Published on: June 28th, 2018 Eric Emin Wood

Shopify acquires ecommerce return solution Return Magic

Shopify has acquired another app for its ever-expanding portfolio. On Tuesday, the Ottawa-based ecommerce darling announced that it had acquired the Montreal-based developers behind Return Magic, an ecommerce return solution for Shopify that

Published on: June 26th, 2018 Eric Emin Wood

Shopify releases work chat app for online store owners

Shopify has officially released its mobile instant messaging app for business owners. Announced in May, Shopify Ping allows small business owners to communicate with employees and customers, run their businesses, and manage marketing

Published on: June 22nd, 2018 Eric Emin Wood

Now retailers can use Instagram Stories as an ecommerce platform

Instagram wants to help businesses use its Instagram Stories feature as a new retail platform. This week the social media network unveiled a feature that adds shopping tags to Instagram Stories - shopping

Published on: June 15th, 2018 Eric Emin Wood

Customer expectations at all-time high, Salesforce report finds

Customer expectations are at an all-time high, according to the Salesforce State of the Connected Customer report, released this week. A whopping 80 percent of customers said that the experience a company provides

Published on: June 8th, 2018 Lynn Greiner


CPES 2018 award winners include interactive retail display unit, NFC-enabled cartons

TORONTO - An interactive retail display unit for the cosmetic industry, a mass-produced near-field communication (NFC)-enabled carton, and a Sheridan College administrator were among the recipients of industry association Intelliflex’s 2018 Canadian Printable/Flexible

Published on: May 25th, 2018 Eric Emin Wood

Spending on cybersecurity may boost retail sales, report suggests

There's more evidence that spending on cybersecurity may help retailers sell their products. According to a Capgemini survey of 6,120 consumers in nine countries released Wednesday,  77 per cent of respondents ranked cybersecurity

Published on: May 10th, 2018 Howard Solomon

Shopify streamlining retail marketing and admin with Ping, secures payments with Fraud Protect

Shopify Inc. wants to make it easier for online retailers to market themselves and ensure their transactions are secure. To that end, among the numerous new and improved products announced Tuesday at the

Published on: May 8th, 2018 Eric Emin Wood

Salesforce CFO explains why companies need to meet the fourth industrial revolution head-on

TORONTO - If Salesforce.com Inc. president and CFO Mark Hawkins had one message for the audience watching his keynote at the first-ever Salesforce World Tour in Toronto, it was this: Adapt or die.

Published on: May 4th, 2018 Eric Emin Wood

Now RBC customers can use Samsung Pay too

The list of banks whose customers can use their Samsung device instead of a credit card to make a purchase just became a bit longer. On Tuesday, Samsung Electronics Canada Inc. announced that

Published on: April 20th, 2018 Eric Emin Wood

The importance of optimizing your website for e-commerce [infographic]

No business wants to admit that its e-commerce website is letting its operations down, but it likely isn't working as hard as you are. Have you recently ramped up your marketing efforts only

Published on: April 17th, 2018 Joseph Stark

Digital transformation, sustainability highlighted at HP’s Executive Forum keynote

HP Inc. was in the red in just about every category possible in 2016, but fast forward two years later and the company is solidly in the positives, posting high growth every quarter

Published on: April 12th, 2018 Mandy Kovacs

Side-hustle gigs gain traction with new app

Building a side-hustle routine isn’t easy, but since its launch in Toronto last year, the Hyr platform is helping 7,000 people in the city find that elusive second job or extra shift. “We’re

Published on: April 11th, 2018 Alex Coop