From left: Adobe CTO Abhay Parasnis, CEO Shantanu Narayen, and Experience Cloud general manager Brad Rencher discuss data privacy during a Mar. 27 question-and-answer session at Adobe Summit, the company's annual marketing conference.

Published: April 4th, 2018


Adding AI to your line of business? Consider these 7 factors

Fearful of disruption and looking for a competitive advantage, boardrooms and CXOs alike have rushed to artificial intelligence (AI) as the next big thing, but before adding intelligent agents, business rules management, machine

Published on: January 3rd, 2018 Eric Emin Wood


Think of generations in terms of digital savvy, not age, Silicon Valley analyst says

LAS VEGAS, NV. – If you’ve read a business-facing publication over the past two years or so, you’ve likely come across the observation that enterprises should adjust their digital transformation efforts to the

Published on: September 1st, 2017 Eric Emin Wood

Adobe’s strategy vision for marketing charts a challenging path

Salt Lake City - Adobe Systems Inc. didn't waste any time at its annual Summit conference in telling its audience of marketers that their field is experiencing a sea change, and marketing must

Published on: March 10th, 2015 Brian Jackson

Salesforce.com launches Wave, the ‘analytics cloud’

SAN FRANCISCO — Salesforce.com opened its annual Dreamforce conference on Monday by announcing a new product that capitalizes on the analytics software acquisitions it’s made in the past 14 months. Wave is Salesforce’s

Published on: October 13th, 2014 Brian Jackson