Brand it like Barack – Use Obama’s technique to build a winning brand

To be successful in business today, you need to have a distinct personal brand so that you can stand out from the crowd. Personal branding involves articulating a simple, clear statement of who

Published on: May 21st, 2009 Catherine Kaputa

How to cash in on Web 2.0 tools even when cash strapped

Today Canadian firms of every size and type have experienced how smart social networking can boost brand and business.Large and high-profile firms - such as Royal Bank of Canada and Bell Mobility -

Published on: May 12th, 2009 Nestor Arellano

Can Google Profiles Save Your Reputation?

I call it the Google Effect -- the mishmash that occurs when folks search for you on the Web and find other people who share your name but none of your charming personal

Published on: May 10th, 2009 Robert X. Cringely

Canadians struggle mightily to manage multiple online personas

Socializing online is more than a pursuit for Canadians – it's a passion, a recent survey suggests. Most Canadians spend more than three hours a day online, and manage an average of seven

Published on: March 17th, 2009 Nestor Arellano

Microsoft confirms Yahoo’s Lu to run online services

Lu, formerly Yahoo's vice president of engineering for the Search and Advertising Technology Group, will take over as president of Microsoft's Online Services Group on Jan. 5, Microsoft said. Lu left Yahoo in

Published on: December 5th, 2008 Elizabeth Montalbano

Web of lies

Political campaigns are notorious for inspiring dirty tricks and nasty tactics. Now, south of the border, as the most tech-attuned presidential race to date gathers momentum, the dark art of misleading voters is

Published on: October 22nd, 2008 J.R. Raphael

Can Your Business Run Completely Online?

If you haven't checked out the collection of applications Google has now, go to Google Apps and see what you've been missing. Everyone knows about search, of course, and most everyone knows about

Published on: October 14th, 2008 James E. Gaskin

Staples gunning for SMB IT services market

Staples is entering the IT services market with the introduction of three new services offerings, which target small to medium-sized businesses.In 2006, Staples acquired Thrive, an IT services company, which is why the

Published on: October 7th, 2008 Maxine Cheung

Four fantastic ways to build Web cred on $100 a month

Word of mouth makes the best salesperson, according to all the sales manuals. Are you ready to take advantage of electronic word of mouth? That's what I believe social media has become, at

Published on: October 7th, 2008 James E. Gaskin

Four reasons why some news organizations can’t make money online

It has been well documented that online media is eating away at print and broadcast media revenue. This decline in print and broadcast media has been going on for years, and newspapers, magazines

Published on: October 6th, 2008 Melissa Chang

Canadian bank builds brand awareness with Facebook tools

You've promoted your business on the Yellow Pages, countless print ads, maybe some TV and radio spots, through fax messages, a Web page, e-mail and lately through blogs. Is it time to create

Published on: October 1st, 2008 Nestor Arellano

Ontarians spend more time online than other Canadians.

Foreign and local companies set to launch an online service or product in Canada should consider Ontario as their testing ground, an Internet marketing expert says.That's because Ontario outpaces all other Canadian provinces

Published on: September 30th, 2008 Nestor Arellano

Adobe jumps into online collaboration with Acrobat 9

After so many years of trying to get its Acrobat software product to deliver the dynamic portable document format (PDF) capabilities that would make it a must-have application, Adobe Systems Inc. appears to

Published on: September 15th, 2008 Nestor Arellano

Using the virtual world of Second Life to snag young IT talent

The competition sure is fierce when it comes to landing good young talent these days. Organizations are standing shoulder to shoulder around the global talent pool, trying to hook their share of Gen

Published on: September 10th, 2008 David Carey