New Moneris analytics tool shows ROI of digital marketing for brick-and-mortar stores

A new digital analytics tool from Moneris Solutions Corp. is hoping to make it easier for retailers to measure the effect digital ad spending can have on in-store purchases and ROI with its

Published on: October 30th, 2018 Meagan Simpson

E-commerce and online presence make SMBs more confident about growth

Small and medium businesses in Canada are more optimistic than last year, and companies with an online presence are most confident about continued growth according to eBay Canada's annual SMB Optimism Index report. Even

Published on: October 19th, 2018 Meagan Simpson

E-tailing tale: How an outdoor outfitter overhauled its ecommerce site

Can you really call your company ‘Canada’s outdoor outfitters’ when you’ve got no stores east of Winnipeg? Yes, if you build out your presence online. Based in Calgary, Wholesale Sports Outdoor Outfitters (WSOO)

Published on: September 11th, 2015 Christine Wong

LinkedIn launches tool marrying sales and social media

LinkedIn has launched its latest tool for sales professionals – Sales Navigator, which aims to help sellers reach buyers through the social network. What’s interesting about Sales Navigator is that it’s being branded

Published on: August 1st, 2014 Candice So

Canadian Opera Company hits high note with digital revamp

A fat woman wearing Viking horns, singing in a foreign language at ear-piecing frequency. It's a common misconception of opera by an uninformed audience.But in the case of the Canadian Opera Company (COC),

Published on: December 11th, 2009 Brian Jackson

Fabulous – and cheap – Amazon services – Part 2

In Part 1 of this feature we discussed an array of low-cost Amazon services that businesses (even those with limited budgets) can take advantage of.In this second part we continue with the theme

Published on: August 15th, 2008 Rick Grehan

Three magic words that boosted a Canadian firm’s online sales

Bill Dalton went online one day in 2005 only to find that his nurse uniform sales business had been scrubbed out of the top search engine results. < The Charlottetown, PEI small businessman

Published on: May 28th, 2008 Brian Jackson

Morphing Web sites can help you make more money

Web sites that automatically customize themselves for each visitor so they come across as more appealing or simply less annoying can boost sales for online businesses by close to 20 per cent, an

Published on: May 26th, 2008 Tim Greene

E-commerce takes off in Canada as online selling becomes simpler

Online sales in Canada continued to soar in 2007 as companies profited from offering instant gratification to customers (whether consumers or businesses), according to Statistics Canada.E-commerce continued its double-digit growth for the sixth

Published on: May 12th, 2008 Brian Jackson

Need mobile spyware? Search eBay

Think your wife may be cheating on you? Wondering who your boss might be talking to? "Learn the truth. Spy today."So reads an ad for "Bluetooth Spy Pro-Edition," one of nearly 200 mobile

Published on: November 13th, 2007 Robert MacMillan