How to create a landing page that instantly entices customers

Courtesy of Entrepreneur.comYou put all kinds of work into creating a great pay-per-click ad, filling it with exactly the right keywords to catch the attention of your target market and drive them through

Published on: July 21st, 2008 Ralph Gabai

New Canadian blogging hub could be boon for social net savvy businesses

A blogging hub originally designed for online authors by a Montreal-based Internet firm may serve as a vital tool for businesses seeking to access potential customers among the tens of thousands of social

Published on: July 10th, 2008 Nestor Arellano

Ten god-awful Google flops and fiascos

Google Incorporated is arguably the most successful Internet company today. But Google didn't get to where it is without takings risks--some of which have failed spectacularly.For example, remember the Google Accelerator, which was

Published on: May 23rd, 2008 Tom Spring

New YouTube “usage metrics” data a boon for marketing campaigns

YouTube is offering account holders access to usage statistics for the videos they upload, such as where viewers are geographically located and how they found the clips.The feature, called YouTube Insight, had been

Published on: March 27th, 2008 Juan Carlos Perez

Using e-mail services to market effectively with less hassle

If e-mail is the killer app of the Internet, spam is the scourge of the same. Small businesses that reach out via e-mail campaigns, trying to do the right thing after listening to

Published on: March 27th, 2008 James E. Gaskin

New Brunswick promoted as IT jobs haven – but is there a downside?

Looking for an opportunity to spread your wings and give your IT career a lift? Scouting for that perfect location to set up you tech business?New Brunswick might just be the place for

Published on: February 22nd, 2008 Nestor Arellano

Facebook hack lures with false Web 2.0 promises

Researchers at security gateway vendor Fortinet have uncovered an adware-distribution scheme being carried out on the Facebook social networking site considered to be the first attack propagated on the wildly popular online portal.Disguised

Published on: January 7th, 2008 Matt Hines

Marketing experts laud Facebook law suit against Canadian porn company

Legal action against the alleged attempt by a Canadian Internet porn company to steal user's personal details from Facebook is the best way to deal with online identity thieves, according to Web marketing

Published on: December 18th, 2007 Nestor Arellano

Move to license Facebook platform favours small biz say Canadian marketing experts

The plan by Facebook to license its architectural platform to other social networking sites will boost the ability of SMBs to compete in the global market, according to Canadian online marketing specialists.The company

Published on: December 14th, 2007 Nestor Arellano

YouTube sets up Canadian division

YouTube Tuesday launched a Canadian site which provides localized search features emphasizing video content produced here.By promoting content most relevant to Canadian viewers, YouTube.ca also provides an excellent opportunity for local businesses to

Published on: November 7th, 2007 Nestor Arellano

Saving marketing dollars with Webinars

Businesses promoting products and services through Webinars must carefully tailor sessions to suit specific audiences in order to maximize the technology's potentials.In the last two years, the use of Internet-based meeting tools know

Published on: October 20th, 2007 Nestor Arellano

Google to show YouTube videos on AdSense network

Google Inc.'s AdSense is offering Web publishers who participate in the program the ability to start displaying ad-supported video clips from Google's YouTube on their sites.Google sees the new program as a win

Published on: October 10th, 2007 Linda Rosencrance

Viral marketing fails to infect consumers says report

Viral marketing appeared to be reaching fever pitch levels earlier this summer but it might be coming down with a cold, according to a recent survey.While the key goal of viral marketing is

Published on: September 27th, 2007 Nestor Arellano

Go-go Vista gadgets

Mini Web-based applications interchangeably called widgets and gadgets are enjoying increasing popularity in North America. Marketers should view these programs -- which often appear as tiny windows providing quick access to Internet sites,

Published on: September 25th, 2007 Nestor Arellano