Google, Apple tap crowdsourcing to map out WiFi locations

Four months ago, amidst a backlash from government regulators and privacy advocates, Google stopped collecting Wi-Fi data with its Street View cars. But that doesn't mean Google has stopped collecting wireless data altogether,

Published on: September 10th, 2010 Robert McMillan

How professional service firms can become more valuable

What is your firm’s value proposition?  To effectively answer this question, begin by identifying where your firm falls on your industry’s value chain.  To understand the changing dynamics of the value chain concept,

Published on: September 7th, 2010 ITBusiness Staff

Google experiments could limit competition for top search results

Google prides itself in its so-called “20 per cent time” philosophy that encourages the company's engineers to pursue their own projects for up to 20 per cent of their work hours even if

Published on: September 7th, 2010 Nestor Arellano

Online ‘ad-stalking’ getting out of hand

Tired of getting tracked as you browse the Web, and being stalked by the same ad following you from site to site? Maybe it's time to heed the calls for a "Do-Not-Track" list,

Published on: August 31st, 2010 Preston Gralla

7 lessons on effectively using user generated content

Whoever said that user generated content (UGC) is free doesn't know what they're talking about, according to Kim Pittaway, Toronto-based journalist, media consultant and online content expert.Perhaps the biggest mistake of many online

Published on: June 9th, 2010 Nestor Arellano

Savvy Web sites drive buyers into auto showrooms

Sleek, easy to navigate Web sites are key to driving potential customers into auto showrooms, says a recent survey by J.D. Power and Associates.The study by the marketing information services firm indicates potential

Published on: May 27th, 2010 Nestor Arellano

Should Biz Go Buzz? -Google wants social networking to go to work

By Carmi Levy, independent technology analyst and journalist  By now, every Gmail user on the planet has either tried Google Buzz out, or is counting the hours until the new social networking capability

Published on: February 17th, 2010 ITBusiness Staff

A whole new ‘social media’ world

Social media sites are quickly tearing down traditional barriers between creators and consumers of news and information, according to a group of Canadian media persons.In the past, journalists would be the sole arbiters

Published on: February 4th, 2010 Nestor Arellano

How are your users surfing?

It is no secret that I believe that a company’s web presence is a direct reflection on the quality of their brand and by extension their products or service offerings.  Is it fair

Published on: January 21st, 2010 ITBusiness Staff

Is Google really fed up with censorship and spying in China?

Google’s very thinly veiled intimations of pulling out of the world’s largest Internet market highlights the issue of industrial espionage that trouble’s many foreign firms doing business in China.  The search engine giant

Published on: January 13th, 2010 Nestor Arellano

Loblaw’s Joe Fresh builds brand with Web advertising arsenal

The Joe Fresh brand from Loblaws is a bit of an anomaly in our increasingly online world. You can't buy products from its line of apparel and cosmetics anywhere but in a store.

Published on: October 13th, 2009 Lynn Greiner

Free or cheap tools for Search marketing success

The world of search engine optimization is awash with scores of tools that promise to make a marketers job easier.Wading through all these options can be a daunting task and not a few

Published on: June 12th, 2009 Nestor Arellano

Canadian contact lenses e-merchant sees business grow with Search advertising

Canadian small and medium sized businesses aren't investing adequately in search engine advertising and could be missing out on an effective way to drive sales, according to online marketing experts.Search advertising -- or

Published on: April 7th, 2009 Brian Jackson

Top tips to win readers

Related story and video: How to get ahead in advertising – The Washington Post Way  In the publishing world today – with print ad revenues drying up – for a brand to survive

Published on: January 27th, 2009 Michelle MacLeod