Indoor photo of Yorkdale Shopping Centre on Google Maps. (Image: Google and Wisdek).

Published: February 4th, 2014


Good marketing is about creating memories, Yahoo Canada study finds

With all of the marketing campaigns out there, it's hard to make one that doesn't just stand out - it has to be one that people will want to remember. In an era

Published on: January 31st, 2014 Candice So

#FollowFriday – social media, healthcare and gaming, and business

For today's edition of our #FollowFriday post, we've rounded up a list of three people we interviewed this week, in the course of writing our stories. Whether they tweet on good social media

Published on: January 30th, 2014 Candice So

Mind the App: Candid

As an online vendor, it’s up to you to convince your shoppers that your product is worth buying. Nothing sells a product quite like seeing someone else enjoy it. This app integrates a

Published on: January 29th, 2014 Candice So

How to talk social to an anti-social CEO

ORLANDO - You know your business has to be in social media to reach its customers. You’re all stoked about getting your CEO on Twitter to start building his legions of followers and

Published on: January 29th, 2014 Nestor Arellano

Q&A – Kevin Kelly, founder of Wired, at FFWD2014

Advertising and Marketing Week, also known as FFWD2014, kicked off in Toronto on Monday - and now, in 2014, much of its focus is on digital marketing and how the space has changed,

Published on: January 28th, 2014 Candice So

3 tips on community-building in digital marketing

Four years ago, when Andrew Gunadie first launched his “Canadian Please” video on YouTube, he hadn’t had any vision in mind for how he would make it spread. But spread it did –

Published on: January 17th, 2014 Candice So

Extreme Startups’ Candid crowdsources photos for e-commerce

Where everyone else sees a picture of shoes as just a picture of shoes, Nariman Haghighi sees possibility. As co-founder and CTO of Candid.io, a B2B marketing startup, he’s always believed there’s a

Published on: January 16th, 2014 Candice So

5 ways marketers can use Vine

Six seconds of video may not seem like much, but for a savvy digital marketer, it's enough to tell your brand's story and to get people engaging with your business. In her article

Published on: January 15th, 2014 Candice So

Oracle acquires Responsys for $1.5 billion

Oracle Corp. will be buying marketing software company Responsys Inc., for about $27 a share, which works out to be about $1.5 billion. The U.S.-based hardware and software giant made the announcement today,

Published on: December 20th, 2013 Candice So

Not embracing mobile? If you’re a marketer, you should be

If you're a CMO who hasn't tapped into the power of mobile yet, you're in trouble - at least, that's what creative content strategist Steve Olenski is saying in his post for Forbes.

Published on: December 10th, 2013 Candice So

Sage brings in new marketing executive

Sage North America has brought David Rumer, a former executive at Oracle Corp., SAP AG, and TopSystems Inc., on board as its vice president of market development for Canada. While Rumer's LinkedIn profile

Published on: December 6th, 2013 Candice So

Want better content marketing? Just ask

At a time when marketers everywhere are talking about gathering data on consumer behaviour, it seems almost counter-intuitive to do something as simple as just asking consumers what they want. Don't marketers already

Published on: December 5th, 2013 Candice So

Gallop Media launches from BNotions

A former division of app development company BNotions has struck out on its own, making its foray into digital marketing last week. Making its official launch on Nov. 25, Gallop Media was originally

Published on: December 3rd, 2013 Candice So

Post Black Friday, small businesses trying to find ways to compete

In the wake of what promises to be a frenzied Black Friday, an email marketing outfit is launching a free emailing bundle to help small businesses ask their customers not to forget them

Published on: November 29th, 2013 Candice So