Facebook, Google dominated American app market last year: Nielsen

If you're wondering where Americans are spending time on their smartphones, media research firm Nielsen Holdings PLC has an answer for you. Unfortunately, it would appear that Canadian marketers trying to reach American

Published on: January 3rd, 2017 Eric Emin Wood

Mobile video is an opportunity for advertisers: Nielsen

It’s no secret consumers are watching more videos from their smartphones and tablets – and here in Canada, that appetite for mobile video is only going to grow, according to the numbers presented

Published on: October 30th, 2014 Candice So

Programmatic ad buying is not the bottom of the barrel: BrightRoll

In some circles, programmatic ad buying has earned a bad rap. Among some digital marketers, the practice of bidding on ad inventory in real-time to reach specific, targeted audiences, has become something to

Published on: October 29th, 2014 Candice So

BrightRoll’s new partnerships to make video marketers’ lives easier

BrightRoll Inc. has announced a full slate of new partnerships – and the new services coming out of these partnerships might make marketers’ lives a little easier. Yesterday, at the BrightRoll Video Summit

Published on: April 24th, 2014 Candice So

Shoppers still prefer Web sites over mobile retail apps: Nielsen

Smartphone owners prefer to use retail Web sites, rather than retail apps, when researching products on the fly, comparing prices, finding retail locations, and redeeming coupons, according to a survey released today by

Published on: March 12th, 2012 John P. Mello Jr.

5 reasons Facebook is an anti-social network

E-mail, it seems, has become yesterday's news. While checking e-mail used to be our primary reason for going online, we now devote more of our online time to surfing social networks, according to

Published on: August 4th, 2010 Liane Cassavoy