Google and Facebook may be the mobile ad kings in the U.S. market, but number three is still a coveted spot in this increasingly lucrative market - and Yahoo is set to steal
With North Americans spending more than two full hours per day on average looking at their smartphones, it's no surprise that marketing budgets are also going mobile - but that new investment doesn't
Revenue from Internet advertising has grown to the point where it’s neck-to-neck with TV advertising, according to a new report from the Interactive Advertising Bureau (IAB) of Canada. In 2012, Canadian Internet ad
Published on: September 25th, 2013
Candice So
@candice_so
Facebook announced on Tuesday a new mobile-optimized ad unit that will direct users directly to install mobile apps.A beta program is available for a limited number of developers who want to try the
Published on: August 9th, 2012
ITBusiness Staff
@itbusinessca
Get ready for advertising to hit the mobile version of Facebook in early March as the company looks to generate more revenue leading up to its forthcoming initial public offering, according to an
A smartphone application which was recently used to essentially hijack and control digital bilboards in New York's Time Square and Toronto's Dundas St. Square has huge social networking and marketing potential, according to
Published on: March 31st, 2011
Nestor Arellano
@itbusinessca
To pay or not to pay, that is the mobile user conundrum. On one hand, smartphone owners open up their wallets surprisingly often to pay for content and apps, according to a Nielsen
Published on: September 16th, 2010
Tom Kaneshige
@itbusinessca
Apple on Thursday gave a sneak peek at a developer preview of iPhone OS 4.0, the next major version of its operating system for mobile devices.Apple CEO Steve Jobs boasted over 1500 new
To some the Canadian Museum of Civilization (CMC) might be an odd place to experience the power of the latest mobile technology.But a new initiative at the museum in Gatineau, Que. takes advantage
Published on: January 11th, 2010
Nestor Arellano
@itbusinessca
The fact that Canadians spend as much as 20 to 30 per cent of their media consumption time on digital channels presents great marketing opportunities.Unfortunately, it's not a phenomenon marketers here are really
Published on: November 6th, 2009
Nestor Arellano
@itbusinessca
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