Tagged: mobile ads

Yahoo looks to woo mobile marketers with its ‘currency of data’

Brian Jackson

Published: January 26th, 2016

Yahoo projected to topple Twitter for mobile ads share

Google and Facebook may be the mobile ad kings in the U.S. market, but number three is still a coveted spot in this increasingly lucrative market - and Yahoo is set to steal

Published on: December 4th, 2014 Brian Jackson
Hands holding smartphone

Mobile devices can no longer be ignored in marketing strategy: Gartner

With North Americans spending more than two full hours per day on average looking at their smartphones, it's no surprise that marketing budgets are also going mobile - but that new investment doesn't

Published on: November 5th, 2014 Brian Jackson
IAB advertising

Internet ad revenue narrowing lead with TV ads, IAB report finds

Revenue from Internet advertising has grown to the point where it’s neck-to-neck with TV advertising, according to a new report from the Interactive Advertising Bureau (IAB) of Canada. In 2012, Canadian Internet ad

Published on: September 25th, 2013 Candice So
Facebook’s new mobile ads push directly to app stores

Facebook’s new mobile ads push directly to app stores

Facebook announced on Tuesday a new mobile-optimized ad unit that will direct users directly to install mobile apps.A beta program is available for a limited number of developers who want to try the

Published on: August 9th, 2012 ITBusiness Staff
Facebook ads could hit smartphones, tablets as soon as March

Facebook ads could hit smartphones, tablets as soon as March

Get ready for advertising to hit the mobile version of Facebook in early March as the company looks to generate more revenue leading up to its forthcoming initial public offering, according to an

Published on: February 6th, 2012 Ian Paul
Billboard-controlling mobile app holds big marketing potential

Billboard-controlling mobile app holds big marketing potential

A smartphone application which was recently used to essentially hijack and control digital bilboards in New York's Time Square and Toronto's Dundas St. Square has huge social networking and marketing potential, according to

Published on: March 31st, 2011 Nestor Arellano
Smartphone owners ready to pay for mobile apps

Smartphone owners ready to pay for mobile apps

To pay or not to pay, that is the mobile user conundrum. On one hand, smartphone owners open up their wallets surprisingly often to pay for content and apps, according to a Nielsen

Published on: September 16th, 2010 Tom Kaneshige
7 new goodies you get with Apple iPhone 4.0

7 new goodies you get with Apple iPhone 4.0

Apple on Thursday gave a sneak peek at a developer preview of iPhone OS 4.0, the next major version of its operating system for mobile devices.Apple CEO Steve Jobs boasted over 1500 new

Published on: April 9th, 2010 Dan Moren
Canadian museum rolls out unique iPhone, iPod Touch app

Canadian museum rolls out unique iPhone, iPod Touch app

To some the Canadian Museum of Civilization (CMC) might be an odd place to experience the power of the latest mobile technology.But  a new initiative at the museum in Gatineau, Que. takes advantage

Published on: January 11th, 2010 Nestor Arellano
Digital marketing an untapped gold mine for Canadian firms

Digital marketing an untapped gold mine for Canadian firms

The fact that Canadians spend as much as 20 to 30 per cent of their media consumption time on digital channels presents great marketing opportunities.Unfortunately, it's not a phenomenon marketers here are really

Published on: November 6th, 2009 Nestor Arellano