Want to reach Gen Z? Start with their phones – and be polite about it, Fluent research concludes

Marketers might be inclined to reach out to Generation Z - the second cohort of digital natives that now entering the workforce - the same way they currently engage their predecessors, millennials, but

Published on: October 10th, 2017 Eric Emin Wood

American Express goes mobile-first with its new millennial-facing credit card

TORONTO - The Canadian arm of the American Express Co. is going mobile-first in more than one sense with its newest credit card offering. Executives with the company told ITBusiness.ca that when developing

Published on: September 27th, 2017 Eric Emin Wood

Inside Indeed’s diversely decorated Toronto digs

Published on: September 18th, 2017 Eric Emin Wood

Everyone wants to work for tech companies (and Disney), SurveyMonkey finds

Tech has long enjoyed an employee-friendly reputation - and according to a new survey by the "People Powered Data platform"-harnessing researchers at SurveyMonkey, its only real competition is the Mouse House. In fact,

Published on: September 6th, 2017 Eric Emin Wood

Think of generations in terms of digital savvy, not age, Silicon Valley analyst says

LAS VEGAS, NV. – If you’ve read a business-facing publication over the past two years or so, you’ve likely come across the observation that enterprises should adjust their digital transformation efforts to the

Published on: September 1st, 2017 Eric Emin Wood

Which industries are attracting and repelling millennials?

Millennials ain’t your average generation. Those born between 1980 and 1996 (although the exact age group ranges depending on who you ask) have been called everything from lazy to narcissistic to serial job-hoppers,

Published on: August 1st, 2017 Mandy Kovacs

Google survey concludes Google is awesome [infographic]

Google, Google-owned YouTube, and the Menlo Park, Calif. tech giant's signature browser, Chrome, are among teens and younger millennials' favourite brands, according to a new study by Google Inc. The study, which Google

Published on: April 5th, 2017 Eric Emin Wood

Adios Samsung! Canada’s 10 most influential brands of 2016 revealed

TORONTO - It looks like exploding smartphones have lit Samsung Electronics Ltd.'s brand reputation on fire. The Canadian arm of market research firm Ipsos Group S.A. has released its annual list of Canada's most

Published on: January 31st, 2017 Alex Radu

Gen Z more likely than predecessors to pick up the phone

Young people are often characterized as anti-social and too reliant on technology, but Generation Z might just prove us all wrong. In fact, according to a new study by Seattle-based mobile advertising analytics

Published on: December 16th, 2016 Mandy Kovacs

What does each generation prefer in the workplace? [infographic]

It isn't just age that separates different generations in the workplace, but motivations, according to the Staples Business Advantage 2016 Workplace Index. The report found that Baby Boomers are the only generation that

Published on: November 30th, 2016 Alex Radu

How SAP applies its HR solutions to its own search for millennial talent

LAS VEGAS - Janet Wood knows the value of workplace feedback and professional development firsthand. Before she became SAP SE’s global head of talent and leadership, the majority of Wood's 30-year career was

Published on: August 31st, 2016 Eric Emin Wood

Want to reach millennials? Snapchat, email safe bets, Fluent says [infographic]

Millennials - that alternately praised and despised generation of 18-to-34-year-olds born between 1982 and 1998 - might have less brand loyalty than their predecessors, but they actually use Facebook less and are more

Published on: August 26th, 2016 Eric Emin Wood

The ABC’s of marketing to Generation X

They are squeezed by multiple responsibilities and pulled in many directions. In many ways, members of Generation X have been glossed over, as aging baby boomers and up-and-coming millennials grab most of the attention.

Published on: June 9th, 2016 Christine Wong

Top 5 Facebook data insights for Canadian marketers

Facebook Inc. is digging deeper than ever before into its Canadian user data to sell itself as a premiere advertising venue for marketers in this country. With its user base in Canada topping

Published on: January 29th, 2016 Christine Wong