Marketing is about more than the color of your new website

By Francis Moran  When prospects approach us to talk about our helping them with their marketing, they almost always mean help with their marketing programs, the stuff they do to promote their company and product

Published on: October 12th, 2012 Francis Moran

A quarter of all ad dollars will be spent on digital campaigns by 2016: study

New online technologies will help create jobs and drive spending in Canada's $29-billion marketing industry over the next five years, a recent study suggests. Canadian businesses spent $29 billion on marketing in 2011,

Published on: October 11th, 2012 Christine Wong

Online optics can make or break today’s tech giants

By Christine Wong It looks like Windows 8 is on the cusp of being declared a disappointment for Microsoft before it’s even left the gate. There are still a few weeks to go before Windows

Published on: October 1st, 2012 Christine Wong

Influitive showcases social marketing at Dreamforce launch

Influitive founder Mark Organ knows the power of peer recommendations – that's why he's seeded the show floor at San Francisco's Dreamforce conference with happy users of his new software as it debuts

Published on: September 20th, 2012 Brian Jackson

Talk to the face: Canadians still prefer in-person meetings

In a recent study conducted by Ipos Open Think Exchange (IPOS OTS) and Ipos Global @dvisor, 88 per cent of the survey’s 500 Canadian respondents prefer in-person meetings versus telephone meetings. Interesting results,

Published on: September 4th, 2012 Michelle Warren

Social CRM firm Jugnoo lays off 14

Toronto-based Jugnoo Inc. has finished a round of layoffs that reduced its staff size from almost 100 to between 80 and 85 employees, according to the firm.Jugnoo, which offers a Web-based customer relations

Published on: September 4th, 2012 Brian Jackson

What can ‘Call me maybe’ memes teach us about cultural genetics?

Hey, you just clicked me And this is crazy But memes aren’t just for Facebook So read on, maybe? The term meme has become very popular in the last couple of years thanks

Published on: August 29th, 2012 Brian Jackson

Retail predictions for 2013: what’s next for Canadian retail?

By Robin Copland, Director of Business Development in the SAS Americas Retail Practice In the third quarter of a fiscal year, retailers have only two things on their minds: the upcoming holiday sales season

Published on: August 21st, 2012 SAS

Keep it personal: five keys to successful marketing

By Lori Bieda, Executive Lead, Customer Intelligence, SAS Americas There was a time when customer intelligence would have seemed like an unattainable concept. In the era of  bricks and mortar, traditional retail was

Published on: August 21st, 2012 SAS

Adding Gmail to Google Search: A marketing dream or disaster?

What exactly will the integration of Gmail into Google Search results mean for the marketing world?It's way too early to tell just yet, since Google only announced atrial of this integration recently. The

Published on: August 15th, 2012 ITBusiness Staff

The worst marketing sin

Imagine you want to go to New York. And New York is a five-hour drive away. You start out on a certain route but after two hours, you haven’t reached New York yet.

Published on: August 15th, 2012 Francis Moran

Startup TO: Isn’t it time you got a cut of the deal?

Every click, scroll and eyeball is worth something. Heck, we even pay people to like us. Consumers like us have become an unassuming middleman within the ads and conversions. But what about our cut

Published on: August 14th, 2012 Ashley Huffman

Influitive raises $3.75 million fund to fuel AdvocateHub

Toronto-based Influitive Inc., a startup firm that allows businesses to use their customer advocates as a marketing resource, has raised $3.75 million in a seed round of financing, it announced today. There are

Published on: August 8th, 2012 ITBusiness Staff

‘Be human’ best advice for social media success

Context can make us do strange things, especially in how we interact with people.For example, you'd never walk into a stranger's home and then sit in a chair, open your mouth wide and

Published on: July 20th, 2012 Brian Jackson