Stick to the basics of marketing, even online

Newsflash - the avenues and methods of marketing may be changing, but what isn't changing is the fundamentals behind it. At least, that's what William Mougayar of StartupManagement.org is saying. He writes right

Published on: September 17th, 2013 Candice So

‘Showrooming’ can be defeated by bricks-and-mortar retailers: report

As more than half of Canadians now carry around a smartphone in their pocket, many retailers have bemoaned the accompanying trend of "showrooming" - or checking out merchandise in a physical store, only

Published on: September 12th, 2013 Brian Jackson

Elevator Pitch: Qoints – how success is measured

Qoints is a startup involved with the fourth cohort at Toronto-based accelerator Incubes and it wants to help brands understand and measure the success of digital campaigns. Qoints co-founders Harris Maxwell and Cory

Published on: July 18th, 2013 Brian Jackson

Strum hopes to strike a chord with local businesses

A new Toronto-based social networking app is looking to create stronger bonds between local businesses and their regular customers. Strum, founded by former head of strategy and development for Bell parent firm BCE

Published on: May 31st, 2013 Brian Jackson

How Shop.ca tapped an enterprise solution to sell more SKUs than Wal-Mart

On stage at IBM Connect, Big Blue’s marquee social enterprise conference in Orlando, Sandy Carter presents success stories from large enterprise customers using IBM’s WebSphere Commerce solution – the most-used e-commerce platform of

Published on: February 14th, 2013 Brian Jackson

Retail predictions for 2013: what’s next for Canadian retail?

By Robin Copland, Director of Business Development in the SAS Americas Retail Practice In the third quarter of a fiscal year, retailers have only two things on their minds: the upcoming holiday sales season

Published on: August 21st, 2012 SAS

$30 million accelerator reveals first 8 startups

A new startup accelerator program in the Waterloo region is out of the gates. Communitech today announced the first round of budding companies it hopes will build themselves up into competitive players with

Published on: July 13th, 2012 Brian Bloom

Starbucks Canada iPhone app launches, shows how to execute mobile payment

Canadians buying eggnog lattes today at their local Starbucks will be able to pay using their iPhone, as Starbucks Coffee Canada launches its mobile payment app.iPhone users downloading the Starbucks Canada app will

Published on: November 8th, 2011 Brian Jackson

Canadians cautious about mobile payment security

While many Apple observers were disappointed with the debut of the iPhone 4S this week, it’s not the lack of a near field communications (NFC) chip that’s irking Canadians. Many consumers expected a

Published on: October 6th, 2011 Brian Jackson

Don’t let them leave

They are the ones who carry around the experience and the information that makes up your company's lifeblood - its main corporate and competitive advantage. But how do you get this knowledge out

Published on: April 26th, 2007 Gail Balfour