Left to right: Bob Jennings, David Jones, Matt Martin, Nadine Sykora, and panel moderator Shira Lazar. (Image: Buffer Festival Industry Day).

Published: October 16th, 2014


Crowdlinker’s tool treats social media as a ‘basic need’

When Crowdlinker Inc.’s developers began building their social media tool, they did what a lot of startup founders do when their current tools aren’t working - they just built something new. Housed in Ryerson’s

Published on: October 15th, 2014 Candice So

Market on LinkedIn discussion groups without looking spammy

LinkedIn discussion groups serve as potentially great networking hubs, connecting professionals in the business-to-business space around common interests and goals with an easy-to-use social network that includes emailed notifications and post summaries. But

Published on: September 25th, 2014 Brian Jackson

5 ways social media marketing can earn more respect

Among marketing folk, social media marketing often gets a bad rap. Since it’s one of the newest forms of marketing, sometimes it’s hard to show a return on investment (ROI) based on things

Published on: September 22nd, 2014 Candice So

3 tips for publishing content marketing to LinkedIn

If you’re on LinkedIn, you may think of it as a social network for job hunters and professionals looking to network online. But marketers have known for some time now that it’s also

Published on: September 2nd, 2014 Candice So

Rolotune launches social network for privacy-conscious job seekers

If you’ve ever looked for a new job online, you’ve probably heard LinkedIn is one of the best places to go hunting. Still, there’s always the concern your boss might see you’ve been

Published on: August 28th, 2014 Candice So

10 tips for compelling LinkedIn page updates

If you make a LinkedIn post to your company page and there's no one there to read it, does it still make a sound? That's the premise posed by Jaime Pham, content marketing

Published on: August 15th, 2014 Brian Jackson

Snapchat third-most used app among millennials, ahead of Twitter and Pinterest

Among the millennial set, Snapchat has become the third-most used mobile app, after Facebook and Instagram – perhaps silencing any of the doubters who felt the ephemeral messaging app was just a trend,

Published on: August 12th, 2014 Candice So

Simply Measured pulls together social metrics into one standardized report

So you’ve crafted a great Facebook post this week that has gotten a lot of likes, and you’ve garnered a slew of retweets on your last tweet this morning. That’s great news –

Published on: August 5th, 2014 Candice So

LinkedIn launches tool marrying sales and social media

LinkedIn has launched its latest tool for sales professionals – Sales Navigator, which aims to help sellers reach buyers through the social network. What’s interesting about Sales Navigator is that it’s being branded

Published on: August 1st, 2014 Candice So

How to optimize images for Twitter

When it comes to crafting social messages for a brand, some of the best ways to get attention involve elaborate campaigns and witty repartees. But what's often overlooked are images - especially the

Published on: July 29th, 2014 Candice So

PostBeyond tackling company-wide social sharing

Managing a company’s social presence online is no small feat – and it’s even harder when a company has a small team of digital marketers running social campaigns for thousands of employees. Enter

Published on: July 29th, 2014 Candice So

Where digital marketers are getting their social fix

It’s no surprise digital marketers are some of the quickest people to embrace social media. Still, that’s a general statement – what’s more interesting is finding out what social networks they’re using, and

Published on: July 22nd, 2014 Candice So

What social networks are most CFOs on? Amazingly, not LinkedIn

It goes without saying that digital marketers should be on social – but have you ever peeked into the accounting department to see whether they’re tweeting? While the stereotype may be that financial

Published on: July 22nd, 2014 Candice So

5 pointers for marketers writing SEO-friendly content

As any marketer knows, search engine optimization (SEO) is a tricky thing to handle. Once you think you’ve got it nailed down, the rules can shift, depending on whether there are unforeseen changes

Published on: May 30th, 2014 Candice So