Crafting the best customer experience

TAMPA – There’s an e-word tossed around a lot here at this week’s IBM Corp.’s SmarterCommerce conference, and it’s not e-commerce: It’s “experience.” Almost every presentation by an IBM official, and almost every

Published on: May 14th, 2014 Howard Solomon

Aspera part of IBM’s plumbing in e-commerce

TAMPA – A lot of the talk at IBM Corp.’s SmarterCommerce conference here this week is about the glory of applications businesses use to mine customer data for insights for making immediate online

Published on: May 14th, 2014 Howard Solomon

Linking to partners isn’t as easy as you think: IBM exec

TAMPA - John Mesberg, IBM Corp.’s vice-president of commerce solutions, oversees a broad a portfolio of products and services for procurement, supply chain and e-commerce buyers of technology that companies can match. It’s

Published on: May 14th, 2014 Howard Solomon

IBM puts customer engagement products under one roof

TAMPA -- IBM Corp. has no shortage of software for helping organizations with what is broadly called customer engagement – everything from analytics to price optimization – and separate channels for selling them.

Published on: May 13th, 2014 Howard Solomon

The cost of a data breach in 2014: $3.5 million, Ponemon study says

2013 was an interesting year in security, with some fairly high-profile data breaches making the news. In December 2013, news broke that U.S. retail giant Target Corp. had suffered a major breach, losing

Published on: May 12th, 2014 Candice So

How Tangerine used IBM’s tools to build its mobile banking app

For Charaka Kithulegoda, just having a business with a mobile strategy isn’t enough. He’s found in his role at Canadian bank Tangerine, an agile plan for mobile is everything. As CIO of Tangerine

Published on: May 5th, 2014 Candice So

IBM launches mobile app toolkit for businesses large and small

LAS VEGAS – With more businesses looking towards mobile in their futures, IBM Corp. is rolling out a new toolkit for the mobile app design process, geared towards businesses of all sizes. During

Published on: April 30th, 2014 Candice So

IBM’s bid for ‘winning the mobile app developers’

LAS VEGAS – When IBM Corp. announced it was unveiling updates to BlueMix, its cloud-based platform for building code quickly, developers took notice. During its Impact conference on Monday, IBM said it is

Published on: April 30th, 2014 Candice So

IBM to simplify data analytics for novice users, developers

LAS VEGAS – IBM Corp. is adding two new features to its data analytics portfolio, aimed at helping businesses refine their data and get more out of what it has to say. During

Published on: April 30th, 2014 Candice So

IBM aiming to attract startups and developers with BlueMix

LAS VEGAS – IBM Corp. is in a race to appeal to startups – and on Monday, it made a slew of announcements about its updates to its cloud and mobile development products

Published on: April 29th, 2014 Candice So

The Hunger Games of digital marketing: Adobe versus Salesforce

If you're the least bit familiar with The Hunger Games, Suzanne Collins' popular young adult book-turned-movie franchise, you know the plot follows a teenage girl sentenced to a fight to the death with

Published on: April 17th, 2014 Candice So

IBM acquires Silverpop to add to its marketing automation arsenal

IBM Corp. is scooping up Silverpop Systems Inc., a marketing automation software provider based in the U.S., as part of its bid to bolster its marketing offerings. It did not disclose the terms

Published on: April 11th, 2014 Candice So

CMOs should aim to be ‘digital pacesetters’: IBM

Today's chief marketing officer (CMO) is enjoying more influence with their boss and working more collaboratively with their CIO colleagues, but still have their work cut out for them when it comes to

Published on: April 9th, 2014 Brian Jackson

Gartner’s top 10 software vendors by revenue shows ‘sea change’ for 2013

Salesforce.com is the world's fastest growing software vendor that makes annual revenue over $3 billion with a growth rate of 33.3 per cent between 2012 and 2013, according to Stamford, Ct.-based analyst firm

Published on: March 31st, 2014 Brian Jackson