Five tech strategies to help you ‘tell your story’ and make a sale

"Sell the sizzle not the steak," is a favourite marketing mantra.But tech-based businesses are better off expounding on the benefits their product or services provide if they intend to break into the market,

Published on: May 21st, 2008 Nestor Arellano

Twenty per cent solution works wonders at Google

Amit Singh thought something was missing from OS X. The Google engineer--and author of Mac OS X Internals--took a look at what the Mac operating system didn't have that Linux and Solaris did.

Published on: May 20th, 2008 Philip Michaels

Coming soon – Search systems that “know” the user

A startup company called Powerset gained a slew of headlines last week when it launched a beta version of its search engine, which like other offerings employs natural language processing, allowing users to

Published on: May 20th, 2008 Chris Kanaracus

New search engine set to challenge Google’s supremacy

The public will get its first chance Monday to test a search engine from start-up Powerset that eschews conventional keyword technology and instead is designed to understand the meaning of Web pages.As such,

Published on: May 13th, 2008 Juan Carlos Perez

Yang switches gears – says Yahoo still open to higher Microsoft bid

Facing shareholder ire and a plunging stock price, Yahoo CEO Jerry Yang said Yahoo board members would still sell the company to Microsoft or another suitor if the price is right.According to Bloomberg,

Published on: May 7th, 2008 Elizabeth Montalbano

Microsoft, Yahoo need to determine new direction

Microsoft's three-month courtship of Yahoo has ended but it changed both companies forever and neither can expect to return to the way they were.Microsoft and Yahoo will need to deliver on promises, address

Published on: May 6th, 2008 Juan Carlos Perez

Microsoft and Yahoo may be working things out

Microsoft and Yahoo have turned a corner and are finally negotiating in earnest about their possible merger, although a deal is far from imminent, according to media reports.p>In anonymously sourced stories published online

Published on: May 5th, 2008 Juan Carlos Perez

Spammer bots besiege Google Blogger service

Spammers are using an automated method to create bogus pages on Google's Blogger service, again highlighting the diminishing effectiveness of a security system intended to stop mass account registrations, according to security vendor

Published on: April 27th, 2008 Jeremy Kirk

How to use search engines and advertising to boost your online business and bottomline

You can't simply open a new Web site, sit back, and expect to welcome a horde of visitors showing up at your virtual storefront. If you want your online business to be successful,

Published on: April 24th, 2008 Richard Morochove

Why Google internships attract the best IT talent

Having an innovative Web site and smooth-running IT operations require up-to-date skills from technology workers. To ensure that they always have a talented and well-stocked pool of future workers from which to choose,

Published on: April 14th, 2008 Todd R. Weiss

It pays to have your head in the clouds: Google’s Glotzbach

Cloud computing will have as profound an impact on IT, business, and life in general as the invention of the “power grid” at the turn of the last century, says a top Google

Published on: April 11th, 2008 Joaquim P. Menezes

Allowing users to manage their own PCs

Users should choose and manage their own PCs.At first blush, that's a radical notion any right-thinking CTO would dismiss out of hand. But not so fast: IT shouldn't dictate what computers and handhelds

Published on: April 7th, 2008 Tom Sullivan

Ten reasons you should be paranoid each time you power up your PC

The truth is out there ... and so is your data. And just because there are no virtual black helicopters following you doesn't mean somebody somewhere doesn't have a bead on who you

Published on: April 2nd, 2008 Dan Tynan

Web allows Institute to offer new services, seek new business opportunities

With a wealth of information freely available and social networks on every corner, grand organizations formerly relying on traditional print publishing arms to bring in revenue have had to change.Publishing remains the mainstay

Published on: April 1st, 2008 Mark Chillingworth