Tagged: forrester

Equifax breach could cost hundreds of millions of dollars, Forrester analyst says

Howard Solomon

Published: September 11th, 2017

Quality of customer experience is getting worse: Forrester CX Index

Good, consistent customer service inspires a strong sense of brand loyalty, but all it takes is one bad experience to break that bond. The quality of customer experience (CX) has worsened, according to

Published on: August 21st, 2017 Mandy Kovacs

Global mobile device usage expected to surpass five billion by 2022

It’s the age of the smartphone, and mobile usage is not expected to slow down any time soon. In fact, according to Forrester Data, mobile device usage across the globe is expected to

Published on: July 18th, 2017 Mandy Kovacs

Canada’s biggest banks can learn a few lessons from CIBC’s mobile app

CIBC’s mobile efforts have been given an A by Forrester Research. When the Cambridge, Mass.-based market research firm recently evaluated the mobile apps released by the “Big Five” Canadian banks (CIBC, Bank of

Published on: June 5th, 2017 Eric Emin Wood

Companies need to upgrade their travel and expense management tools, Forrester says

As mobile technology disrupts the travel and financial services industries, employers need to be aware of the impact it’s having on travel and expense reports as well, according to a new report by

Published on: October 6th, 2016 Eric Emin Wood

Mobile marketers must adapt to users, not the other way around, Forrester says

Too many marketers are chasing the mobile equivalent of whatever's new and shiny instead of accounting for how customers actually use their devices, according to technology-based consulting firm Forrester Research, Inc. - and

Published on: July 11th, 2016 Eric Emin Wood

The art of creating a valuable white paper is about understanding your customers

Looking to effectively market your communications collateral is an art. Even what may seem like the most inscrutable of decisions can make a huge impact on your results. Like the inclusion of a

Published on: February 10th, 2016 Fawn Annan

Four reasons the Windows Start Button must return

When Microsoft Corp. launched Windows 8, its redesigned operating system for a mobile-first, touch-enabled world, one change immediately caught desktop and laptop users by surprise, and raised the ire of some: the absence

Published on: April 17th, 2013 Jeff Jedras
Facebook is ‘toast,’ cloud model is ‘dead’: Forrester CEO

Facebook is ‘toast,’ cloud model is ‘dead’: Forrester CEO

Apple and Google will dominate the emerging digital economy while Facebook 'is toast,' claimed George Colony, CEO of Forrester, in the opening key note of the analyst group's European forum in Paris.Colony's provocative

Published on: June 20th, 2012 Mike Simons
The future of IT isn’t in the cloud: Forrester

The future of IT isn’t in the cloud: Forrester

Cloud computing is not the future of IT and commoditisation is, says analyst house Forrester, although the two support each other.Forrester says that as a result of commoditisation and modernisation,IT portfolios will evolve

Published on: June 11th, 2012 Antony Savvas
Tablets beat laptops as top choice of SMBs in U.S.

Tablets beat laptops as top choice of SMBs in U.S.

More independent business owners in the U.S. use tablets than either laptops or desktops according to a recent poll that measured the computing tastes of over 1,100 respondents. Furthermore, 55 percent of business

Published on: April 2nd, 2012 Matt Peckham
Almost 75 per cent of smartphones used at work are employee-owned: study

Almost 75 per cent of smartphones used at work are employee-owned: study

Nearly three quarters of the smartphones and over 60 per cent of the tablets being used at work are devices purchased and brought to the office by employees, according to a new global

Published on: February 22nd, 2012 ITBusiness Staff
Social networking potential remains untapped inside businesses

Social networking potential remains untapped inside businesses

Although companies have been urged to adopt "Web 2.0" and social technologies for years now, the truth is that relatively few have done so internally in any serious way -- and use inside

Published on: December 20th, 2011 Robert Scheier
Five things not to cut from your IT budget

Five things not to cut from your IT budget

No company is immune from the economy's ebb and flow. So it's no surprise that, in the face of a fearsome downturn, IT shops are scrambling to figure out where they should cut.

Published on: November 20th, 2008 Tom Sullivan
At long last, Vista

At long last, Vista

TORONTO - After a more than five-year lapse between new versions of its Windows operating systems, Microsoft Corp. on Thursday finally launched its much-awaited and much-delayed business version of Vista alongside new versions

Published on: November 30th, 2006 Poonam Khanna