If you’re in e-commerce, Twitter and Facebook probably aren’t enough

Posting and interacting with your followers on Twitter, Facebook, LinkedIn, Google+, Pinterest, and other social media platforms can be a lot of work. But if you're a brand in e-commerce, maybe there are other

Published on: November 21st, 2014 Candice So

Canadians wield smartphones in hunt for best Cyber-Monday deals

With the American Thanksgiving coming up Nov. 27, the accompanying consumer frenzy of Black Friday and Cyber-Monday are poised to kick off the holiday shopping season - and more shoppers than ever will

Published on: November 21st, 2014 Brian Jackson

Here’s why you should give away free stuff to make sales

Giving away stuff for free might seem counterintuitive – but for Marie Chevrier, it’s actually a practical business strategy that carries big payoffs in the long run. Chevrier is the founder and CEO

Published on: November 20th, 2014 Candice So

Why you should ask your customers to do a good deed and pass your business on

It’s a conventional piece of marketing wisdom: Make your customers happy, and they will share your business with their friends and family. That sounds great, but the only trouble is ensuring people will

Published on: November 18th, 2014 Candice So

This startup can help you shop online for the things you actually want

With the holidays just weeks away, one of the first places many people will go to for gifts are online stores and e-commerce websites. But if you ask Charles Benaiah, online stores are

Published on: November 18th, 2014 Candice So

How SMBs can win e-commerce sales during the holidays

Halloween had just barely wrapped up when the pumpkins were whisked away, the candy all eaten, and stores started putting up trees and tinsel ahead of Christmas. It may seem a little early,

Published on: November 4th, 2014 Candice So

Slyce and Neiman Marcus partner for fashion-forward visual search

Slyce Inc., a Toronto-based startup, has partnered with luxury brand Neiman Marcus to launch a new shopping app that’s being called the “Shazam of shopping.” Branding the new app as “Snap. Find. Shop.,”

Published on: October 28th, 2014 Candice So

PayPal launches site of tips and tricks for global e-commerce

PayPal has launched a new site aimed at helping small businesses looking to sell internationally, finding customers outside of Canada. Earlier today, PayPal announced it was launching PassPort, a site meant to educate

Published on: October 24th, 2014 Candice So

5 tips for optimizing – and kicking ‘best practices’ to the curb

It’s a difficult balance to strike – whenever ‘best practices’ come up, it’s hard for marketers to upset the status quo and say they want to try something new. But the concept of

Published on: September 22nd, 2014 Candice So

#FollowFriday – 3 analysts in wearables, social media, and mobile payments

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on analysts who

Published on: September 11th, 2014 Candice So

Twitter jumps into commerce with the ‘Buy Now’ button

Twitter Inc. has launched a new feature for e-commerce, sticking a big "Buy" button next to an image within a tweet. It's simple, it's straightforward, and it might give the social platform a

Published on: September 8th, 2014 Candice So

Responsive sites score more sales than mobile apps, report finds

Here’s a question for you – does it make more sense to build a mobile app for your business, or should you create a responsive website instead? There are arguments going both ways,

Published on: August 20th, 2014 Candice So

Moms to look for mobile coupons while doing back-to-school shopping

With just a couple of weeks left until the start of a new school year, a lot of moms are out in force to get their kids’ back-to-school shopping done. But while they

Published on: August 15th, 2014 Candice So

Vogogo raises $8.5M to help ‘cryptobusinesses’ accept Canadian dollars

For businesses that deal with Bitcoin, it can be hard enough to master cryptocurrency transactions – but it’s a whole new game when they start accepting Canadian dollars and begin working with banks.

Published on: August 6th, 2014 Candice So