(Image: Dave West). Kevin Kelly, opening keynote speaker at Advertising and Marketing Week 2014.

Published: January 28th, 2014


How L’Oreal and Cover Girl marketed themselves during awards season

With the kickoff to awards season upon us, beauty brands are taking advantage of all the celebrity hubbub to show off their wares. During last year's Grammys, L'Oréal's makeup artists got together to

Published on: January 22nd, 2014 Candice So

Extreme Startups grad ExecNote to simplify social for salespeople

With a freshly launched mobile app, a revamped platform, and its startup accelerator graduation day behind it, ExecNote is aiming to change how salespeople get social. On Wednesday afternoon, the team behind ExecNote

Published on: January 15th, 2014 Candice So

5 ways marketers can use Vine

Six seconds of video may not seem like much, but for a savvy digital marketer, it's enough to tell your brand's story and to get people engaging with your business. In her article

Published on: January 15th, 2014 Candice So

3 predictions for digital video advertising in 2014

When YouTube launched in 2005, it presented a slew of new possibilities for how individuals consumed their video content. Now, almost a decade later, the digital videos found on YouTube and elsewhere are

Published on: January 4th, 2014 Candice So

5 things digital marketers can expect in 2014

With digital marketing being an area of fast growth and quick change, for the third year in a row, CMO.com asked marketers to weigh in with their thoughts on what to expect. Here's

Published on: January 2nd, 2014 Candice So

5 social media predictions from HootSuite

If you're not on social media, you're missing out - at least, that's what Ryan Holmes, CEO of Vancouver's HootSuite Media Inc., is predicting for next year. HootSuite, which raised about $165 million

Published on: December 12th, 2013 Candice So