Follow Friday – e-commerce, marketing, and mobile apps

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on people who

Published on: April 3rd, 2014 Candice So

April Fools’ Day 2014: A roundup

Perhaps even more likely to make the rounds than the cute company videos at Christmas, it seems tons of tech companies out there have fun April Fools' pranks to show off. From a

Published on: April 1st, 2014 Candice So

Mobile users watching long-form videos on their devices, Ooyala finds

Viewers are spending more and more time using their mobile devices to watch videos – and amazingly, they even opt to watch long-form videos using their smartphones, tablets, and other devices, according to

Published on: April 1st, 2014 Candice So

The 6 best WordPress plugins for your business’ blog

No matter whether you're running a small business or operating a big company, you can benefit from using WordPress by setting up a clean website that attracts potential clients and customers. Although WordPress

Published on: March 29th, 2014 Joseph Stark

The next trend in retail: Digital disruption

Earlier this month, Canada’s brightest and most curious minds in digital came together in Toronto at Dx3Canada’s third annual conference for agencies, brands, publishers and retailers. Featured speakers came from companies such as BuzzFeed,

Published on: March 26th, 2014 Karim Kanji

4 tips for using texts in mobile marketing campaigns

It's a universal truth for marketers - to reach your audience, you have to be where they are. And with texting and smartphones becoming such a ubiquitous part of consumers' lives, with billions

Published on: March 21st, 2014 Candice So

iQMetrix using touchscreens to get customers to explore products

Last week, we had a chance to tour the Retail Collective, a set of startups and technologies for retailers looking to lure consumers back to physical stores, instead of losing sales to e-commerce

Published on: March 13th, 2014 Candice So

Video: Nomi bringing e-commerce insights into physical stores at Dx3

Last week, we had a chance to tour the Retail Collective, a set of startups and technologies for retailers looking to lure consumers back to physical stores, instead of losing sales to e-commerce

Published on: March 12th, 2014 Candice So

iQmetrix using touchscreens to get customers to tap, swipe, and buy

It’s not easy to create a good store display. Products have to be arranged in such a way that they catch customers’ eyes, draw them in, and encourage them to shop around a

Published on: March 6th, 2014 Candice So

Nomi making physical stores ‘clickable’ for retailers and customers

It’s a scenario lots of retailers can understand – after helping a customer in-store, the customer leaves without making a purchase -and there’s no way to know why, or how to change that

Published on: March 6th, 2014 Candice So

ThirdShelf giving SMB retailers an end-to-end mobile experience

Two years ago, Antoine Azar was working at the mobile strategy company he founded and headed, Mobilogie Inc., when he saw a gap in what was available for marketers and retailers working for

Published on: March 5th, 2014 Candice So

Adobe helps CMOs build mobile content through new integration

Adobe Systems Inc. has launched another update to its Digital Publishing Suite (DPS)– one that will prepare anyone, even non-creative professionals – to publish content for mobile apps. Earlier today, Adobe announced it

Published on: February 27th, 2014 Candice So

#FollowFriday – 3 people to follow in marketing, 3D tech, and privacy

For today's edition of our #FollowFriday post, we've rounded up a list of three people whose tweets are retweet-worthy. Whether they tweet on marketing and leadership, 3D technology, or privacy and security, these

Published on: February 6th, 2014 Candice So

How marketers can use next-generation tech for their campaigns

A man in a bowler hat and somber dark suit twirls on the spot. Sparks fly as he tap dances underneath a crystal chandelier, then somehow starts tap dancing on the ceiling, his

Published on: February 3rd, 2014 Candice So