Google launching programmatic buying platform for video marketers

Video marketers have been buying ad slots from online video platforms for a while, but Google Inc. is now taking a leap into this space with its own ad marketplace. On Wednesday, the

Published on: June 4th, 2014 Candice So

How the best marketers optimize their campaigns

If marketers want to succeed at attracting customers and generating sales, they need to optimize, according to a new survey from Adobe Systems Inc. In a survey of about 1,000 marketers from North

Published on: June 3rd, 2014 Candice So

Engagement Labs launches free social analytics tool

Here’s a pro tip for businesses doing social on a budget – a Canadian social media measurement firm is now launching a free tool for social media analytics and benchmarking. On Monday, Montreal-based

Published on: June 2nd, 2014 Candice So

Mesh conference lives on through mobile app and iBeacon

When a conference ends, it doesn’t take long after the last speaker gives her closing words and the attendees filter out of the area – soon after, all of the booths get taken

Published on: May 28th, 2014 Candice So

Yahoo bringing Stream Ads feature to Canada

After unveiling its Stream Ads feature to the U.S. in April 2013, Yahoo Inc. is now bringing that feature to Canada. Yahoo Canada announced today it was unveiling ads that are “seamlessly integrated”

Published on: May 20th, 2014 Candice So

4 tips for getting ‘back to the roots’ of content marketing

Correction: A previous version of this post referred to Brian Rotsztein as an independent Internet marketing strategist. He is actually the CEO of Uniseo Inc. and president of the Canadian Internet Marketing Association.

Published on: May 15th, 2014 Candice So

Do’s and don’ts for social media marketers

It's one thing to do digital marketing for an up-and-coming company, but it's another thing entirely to manage the online marketing efforts for an iconic brand that is almost 150 years old. After

Published on: May 12th, 2014 Brian Jackson

HootSuite giving users business insights with uberVU Boards

HootSuite Inc., the Vancouver-based social media platform, has announcing another integration into its App Directory this week - this time with one of its own acquisitions. After scooping up social analytics platform uberVU

Published on: May 2nd, 2014 Candice So

3 lessons for CMOs, growth-hacker style

Growth hacking - it might sound like a nefarious scheme from those inhabiting the cybersecurity underworld, but what is it actually? In a post for CMO.com, Ben Plomion writes that this "engineering-focused approach

Published on: April 25th, 2014 Candice So

BrightRoll’s new partnerships to make video marketers’ lives easier

BrightRoll Inc. has announced a full slate of new partnerships – and the new services coming out of these partnerships might make marketers’ lives a little easier. Yesterday, at the BrightRoll Video Summit

Published on: April 24th, 2014 Candice So

HootSuite and MarketChorus launch machine learning app for marketers

For marketers using HootSuite, there’s no shortage of apps to choose from when it comes to navigating the social media dashboard. Enter one of its latest integrations – Resonance, an app by Texas-based

Published on: April 23rd, 2014 Candice So

iBeacon: Apple’s stealth technology nears breakthrough in location-based marketing area

When Apple Inc. launches something, it's not usually a quiet affair. A typical launch-day event for a new iPhone, iPad, or MacBook will see San Francisco's Yuerba Buena Gardens packed with media live

Published on: April 22nd, 2014 Brian Jackson

How content marketing can boost your event

With so many different streams of marketing out there, it's hard for businesses to know what approach will work best and resonate most with their customers.  One of the most popular ones in

Published on: April 21st, 2014 Candice So

IBM acquires Silverpop to add to its marketing automation arsenal

IBM Corp. is scooping up Silverpop Systems Inc., a marketing automation software provider based in the U.S., as part of its bid to bolster its marketing offerings. It did not disclose the terms

Published on: April 11th, 2014 Candice So