How SEO benefits inbound marketing: Q&A with Dev Basu

For digital marketers based in Canada, one of the top conference hotspots has got to be Toronto. That’s no surprise, given this is the country’s largest city by population, but with a slew

Published on: August 8th, 2014 Candice So

UpSnap partners with Valpak for mobile ads and coupon alliance

Toronto-based marketing startup UpSnap Inc. has signed an agreement with Valpak Canada, making UpSnap a reseller of Valpak’s mobile tool measuring CPM, or the cost per thousand impressions. And on Valpak’s end, as

Published on: August 7th, 2014 Candice So

How to get the most out of your hashtags

Hashtags might be a great way to get some conversation going around the online watercooler - if there is such a thing - but it's easy to forget they're a public thing, open

Published on: August 6th, 2014 Candice So

Simply Measured pulls together social metrics into one standardized report

So you’ve crafted a great Facebook post this week that has gotten a lot of likes, and you’ve garnered a slew of retweets on your last tweet this morning. That’s great news –

Published on: August 5th, 2014 Candice So

Group urges marketers to adopt best practices to avoid spam texts

An international marketing industry group has released a new report laying down best practices for marketers who send business-related texts to their customers. On Thursday, the Messaging, Malware and Mobile Anti-Abused Working Group

Published on: August 1st, 2014 Candice So

85% of marketers feel more demand to show ROI, survey says

It’s hard out there, when you’re a marketer. Aside from trying to craft the right messages that will appeal to the right audience at the right time, marketers also need to prove their

Published on: July 28th, 2014 Candice So

Slyce and PDN allow shoppers to snap pics, find deals, and do groceries

The next time you’re running low on milk, you could jot down a reminder to pick up more – or instead, you could take a picture of the milk jug with your smartphone

Published on: July 24th, 2014 Candice So

MIT researchers built a data protector that still lets you use your apps

Giving away personal data in exchange for services can be a heavy trade-off. On one hand, it seems obvious - just be careful about who you give your data to and what you

Published on: July 24th, 2014 Candice So

How Envoke’s email marketing solution targets CASL with consent

This is the first story in a series of articles, which will look at different software solutions to help marketers comply with Canada’s Anti-Spam Legislation (CASL). While CASL came into force on July

Published on: July 11th, 2014 Candice So

What men want, according to Microsoft Canada survey

“Know your audience” – that’s one of the most oft-repeated mantras for marketers, and one that works for a marketer in basically any industry. So to appeal to male consumers seeking to make

Published on: July 10th, 2014 Candice So

Video marketing usage on the rise, survey finds

Video marketing has been around for some time now, and businesses are taking notice. Most of them are now using video marketing in some form or another, and the ones who haven’t are

Published on: July 9th, 2014 Candice So

Ensighten launches SDK-less tool for marketers tweaking mobile apps

Ensighten, a U.S. startup allowing businesses to manage their own tags and track their data online, has released a new version of its Ensighten Mobile tool. What’s handy about the newest iteration of

Published on: July 8th, 2014 Candice So

3 ways to build a community through social media

It's all too easy - you agonize over writing a great piece, you get people to look it over for you, and then you throw it out into the ether of social media,

Published on: July 4th, 2014 Candice So

#FollowFriday – 3 viewpoints on CASL

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on people who

Published on: July 3rd, 2014 Candice So