Versium brings top-drawer marketing analytics to the masses with new service

Pretend you work in the marketing department of an online university. You have a list of hundreds of thousands of potential students that you could target with the school’s next direct mail campaign,

Published on: January 27th, 2016 Eric Emin Wood

Data-driven marketing: knowledge is power [Infographic]

In today's marketing landscape, data has become the lifeblood of successful campaigns, creating relevant messaging between brand and consumer. Marketers understand the importance of data and most are looking to incorporate it into

Published on: September 2nd, 2015 Joseph Vito DeLuca