Trust, tech and the customer experience: CMO Talks with Alan Webber of IDC

It once took years to build long-term customer relationships, but consumer loyalty looks very different in the digital age. For Alan Webber, Program Vice President, Customer Experience for IDC, navigating the customer experience

Published on: November 4th, 2020 Suzanne Robicheau

Sales people can win over more customers by doing this

"How to Become Your Customers' Emotional Favourite" is the first in a series of "Closing the Sales Gap" webinars that will be featured regularly on IT Business. Many sales people make the mistake

Published on: November 20th, 2019 IT World Canada Staff

Preparing today’s IT enterprises to meet the needs of tomorrow’s IT buyers

Changing demographics and transformative technologies are shining a new light on traditional marketing strategies. For technology companies in particular, it’s no longer enough to know their current consumers. Business success will depend on

Published on: June 13th, 2019 Suzanne Robicheau