Caring drives better results in the age of the customer

The customer experience has increased in importance over the past few years with service-based business models proliferating like cloud computing. The purchasing power is now firmly in the hands of the customer as

Published on: January 14th, 2014 Brian Clendenin

Q and A with Primus Canada’s new CEO, Michael Nowlan

Primus Telecommunications Canada Inc. has announced it has a new CEO – Michael Nowlan, formerly CEO of Marketwired, a news wire service that provides press releases, with an eye on the social media

Published on: January 13th, 2014 Candice So

Daily mindset of great salespeople

Having been in technology sales for many years, I am often asked, by new and seasoned sales professionals alike, about how to create strong and lasting client relationships.  While many are hoping for

Published on: November 22nd, 2013 Brian Clendenin

How to evaluate your social media brand beyond the numbers

Let me tell you about something I call 'Empty House Syndrome' - picture yourself as a trick-or-treater on Halloween, going door to door to collect candy. You approach the homes with lights on

Published on: September 25th, 2013 Brian Jackson

IBM launches network for marketers

Marketers now have another well-rounded solution for analyzing data and improving relationships with customers, thanks to IBM Corp.’s release of a digital marketing network. Launching its network on Sept. 19, IBM partnered with

Published on: September 24th, 2013 Candice So

8 strategies to take your business to the next level

Every business comes to a point in its life cycle where an evaluation must be made to decide what aspects of the company are in need of a little change. Maybe you've noticed

Published on: August 14th, 2013 Joseph Stark

Younger execs swapping phones for webcams: Cisco survey

If you’re an executive of the old guard, you may be using the phone to conference call your team – but for the next generation of business executives, the webcam is their collaboration

Published on: August 6th, 2013 Candice So

Customer service takes a leap into social media through In the Chat

The next time a customer complains about poor service and then takes to Twitter to broadcast that complaint to the world, there may be a way to answer that issue quickly and resolve

Published on: July 25th, 2013 Candice So

Strum hopes to strike a chord with local businesses

A new Toronto-based social networking app is looking to create stronger bonds between local businesses and their regular customers. Strum, founded by former head of strategy and development for Bell parent firm BCE

Published on: May 31st, 2013 Brian Jackson

Will CIOs become dinosaurs?

It's hard to believe that it was over 30 years  ago the word CIO was first mentioned. And yes during this period, the leadership and value that CIOs contributed to  organizations has changed

Published on: March 20th, 2013 Catherine Aczel Boivie

Customer service must be a deliberate strategy

By Francis Moran I had a conversation the other day with a senior executive at a company for which I occasionally do some consulting. The executive wanted my opinion on how his company handles warranty

Published on: January 25th, 2013 Francis Moran

Don’t wait until your customers say goodbye to tell them you love them

I changed internet service providers this month and, while I was at it and since it was the same company, also cancelled my cable television service. It’s not something I did on a

Published on: September 28th, 2012 Francis Moran

Three social media tips from WestJet

How did WestJet Airlines Ltd. get to 98,000 Facebook fans two years after starting its social media strategy?According to Greg Hounslow, emerging media manager with the commercial arline, it has something to do

Published on: November 15th, 2011 Brian Jackson

Big carriers up the ante on small business support

When Brad Tunnard wanted to create an online presence for his Toronto-based contracting business, he called tech support. The owner and operator of BT Contracting knows a lot about drywall repairs and basement

Published on: May 18th, 2011 Brian Jackson