Smooth integration necessary for successful CRM implementation

Many Canadian businesses fail to realize the full potential of their customer relations management (CRM) software because of poor integration with existing applications and business processes.

Published on: June 27th, 2008 Nestor Arellano

Kimberly-Clark’s Big Idea promo that’s a blast on YouTube

“To successfully sell a product,” say the marketing folk at Kimberly-Clark, “you need a big idea.”The maker of Kleenex tissues, Huggies diapers, and Viva facial towels is typically associated with brands that are

Published on: May 20th, 2008 Joaquim P. Menezes

A “petite” mistake can cause big damage, Canadian retailers warned

In a Web-enabled world populated by buyers with highly developed personal preferences, Canadian retailers must learn to abandon traditional mass marketing strategies and adopt more customer centric approaches to selling.Ironically, in their rush

Published on: May 14th, 2008 Nestor Arellano

Blackberries and CRM are a “great combination”, says Canadian expert

The ability to access and use customer relationship management (CRM) applications from SAP AG on the RIM BlackBerry is a big deal for sales people, says a Canadian analyst. Since the alliance between

Published on: May 12th, 2008 Joaquim P. Menezes

‘Office on the hip’ will be a hit with sales persons – Interview with Vinay Nair of IDC

<a href="http://www.itbusiness.ca/it/client/en/home/News.asp?id=48346"target=”blank" Click here to read 'Blackberries and CRM' story What's significant about this deal between SAP and RIM? Being a former sales person myself, it certainly made a lot of sense to

Published on: May 10th, 2008 Joaquim P. Menezes

BlackBerry gets new CRM goodies thanks to RIM-SAP alliance

SAP and Research in Motion have teamed up to bring SAP's back-end business applications, beginning with CRM, to BlackBerry devices.The companies Friday unveiled a co-development partnership that executives called a "game changer" for

Published on: May 5th, 2008 Elizabeth Montalbano

Canadian firm digs itself out of transaction chaos with CRM tool

A client who called Normand Chabot founder-owner of O Transit Inc. to inquire about an engineering project the Montreal firm tackled for him many years ago was pleasantly surprised.Actually that's an understatement. The

Published on: March 25th, 2008 Nestor Arellano

Software tool transforms BlackBerry into customer mgt device

Sales personnel slowed down by the need to fumble with folders and laptop units in search of customer data now have a far better alternative. They can take advantage of a customer relationship

Published on: November 21st, 2007 Nestor Arellano

Responsys tailors e-mail marketing solution for Liz Claiborne

For a successful e-mail marketing campaign, off-the-rack just won't do, fashion retailer Liz Claiborne Inc., recently found out.The New York-based company recently enlisted application service provider (ASP) Responsys of Redwood City, Calif., to

Published on: August 23rd, 2007 Nestor Arellano

Canadian hospitals cure integration malady with CRM tool

The push to upgrade electronic health systems has been a boon for hospitals and patients but implementation is not always seamless. Developing interfaces to disparate systems and new applications take time and money

Published on: August 10th, 2007 Nestor Arellano

Xerox delivers two content management products on one platform

Data Management Xerox introduces DocuShare 6.0 to expand imaging performance Xerox Canada unveiled its DocuShare enterprise content management (ECM) software.With DocuShare 6.0 and DocuShare CPX 6.0, Xerox provides two distinct ECM products on

Published on: April 17th, 2007 ITBusiness Staff

RFID middleman

The issue with RFID is no longer just a matter of trying to get it to work. Deploying an RFID solution goes beyond the realm of the IT shop and into the operations

Published on: April 1st, 2007 Sarah Lysecki

Microsoft tackles integration of legacy ERP, CRM systems

Microsoft provided details of its plan to transform business applications at the 11th annual Microsoft Convergence conference earlier this month, which involves doing a better job of getting CRM and ERP in synch.“There's

Published on: March 27th, 2007 Vawn Himmelsbach

Dell seeks direct feedback from users

In Canada, for example, Dell expects to double its employee base this year, according to general manager Greg Davis. Most of the new hires will be for its contact centre in Edmonton. At

Published on: March 23rd, 2007 Shane Schick