3 tips from Salesforce’s digital evangelist to help retailers thrive in the ‘fourth industrial revolution’

The next industrial revolution was a recurring theme at this year's Dreamforce, customer relationship management (CRM) software developer Salesforce.com Inc.'s annual conference - one frequently accompanied by the statistic that 60 per cent

Published on: November 30th, 2017 Eric Emin Wood

Salesforce and Google forge strategic partnership at Dreamforce

SAN FRANCISCO -- Salesforce.com Inc. and Google Inc. announced a strategic partnership on Monday that will see Google's enterprise software better integrate with Salesforce, as well as a commitment between the companies to

Published on: November 6th, 2017 Brian Jackson

Salesforce kicks off Dreamforce with 6 ‘code-free’ DIY platform tools

SAN FRANCISCO -- Salesforce.com Inc. opened up its annual conference by releasing six new services that will allow code-free application and process development across its cloud platform. Themed as a personalized drag-and-drop portal

Published on: November 6th, 2017 Brian Jackson

Salesforce adds AI-powered revenue forecasting to Sales Cloud Einstein

Salesforce.com Inc. wants to help salespeople and their managers take the guesswork out of revenue forecasts. This week the customer relationship management (CRM) giant announced three new features for its artificial intelligence (AI)-powered

Published on: September 21st, 2017 Eric Emin Wood

New Microsoft Dynamics updates include LinkedIn integration, retail enhancements

As businesses increasingly digitize their operations both onstage and behind the scenes, the challenge arises of making sure they grow in the right direction – and Microsoft Corp. would like to help. The

Published on: April 25th, 2017 Eric Emin Wood

Salesforce integrates Einstein across platforms, announces IBM partnership

Salesforce.com is bringing AI to customer relationship management (CRM) in a big way. On Tuesday the company announced that it would be incorporating its artificial intelligence software, Einstein, into its signature platform, giving

Published on: March 7th, 2017 Eric Emin Wood

Streamline and support your customer service teams with Salesforce’s new AI platform

Salesforce.com is using artificial intelligence (AI) to add an ounce of prevention to customer service. This week the San Francisco-based customer relationship management (CRM) giant released Service Cloud Einstein, a new platform that

Published on: February 15th, 2017 Eric Emin Wood

B2B firms’ commerce goals outpacing their digital capabilities, study finds

Those pesky legacy systems could be costing you a big business deal. CloudCraze’s recently released 2017 B2B Digital Commerce Imperative Report found that for many B2B brands, legacy commerce systems are proving to be

Published on: January 23rd, 2017 Gary Hilson

Replace written messages with video using Vidyard’s new enterprise tool

Like Facebook Inc., Kitchener, Ont.-based Vidyard envisions a future with video as the dominant medium - one that uses its new platform to replace emails with video messages to colleagues, clients, and customers

Published on: January 11th, 2017 Eric Emin Wood

Latest Act-On release doubles down on integration with Microsoft ecosystem

Act-On Software has hitched its wagon to Microsoft Corp.'s horses. With its latest release, the Portland, Ore.-based marketing automation software developer is betting that enterprise users of the latter's Dynamics CRM, Power BI,

Published on: October 13th, 2016 Eric Emin Wood

Speed up the development of your company’s online hub with Salesforce Lightning Bolt

Enterprises and medium-sized businesses aiming to develop a personalized community hub for their users, partners, and employees just received a powerful new tool from customer relations management (CRM) giant Salesforce.com. Today the San

Published on: September 8th, 2016 Eric Emin Wood

Salesforce and Microsoft connect email and CRM with Lightning for Outlook

Sales people want to spend more time selling and less time doing the administrative tasks associated with it, and Microsoft Corp. and Salesforce say they want to help with a new feature for Outlook.

Published on: June 30th, 2016 Eric Emin Wood

Climbing to $20 B revenue, Air Canada takes to the cloud with Salesforce

You can't grow to be a $20 billion business if you're not paying attention to your customer's contract renewals until after the fact. When Duncan Bureau, the global vice-president of sales and distribution

Published on: May 9th, 2016 Brian Jackson

Influitive acquires Toronto-based CRM app developer Triggerfox

Toronto-based marketing software maker Influitive announced today that it has acquired Triggerfox, the Toronto-based startup behind a customer relations management mobile app and the company's second such acquisition in a month, after its

Published on: March 22nd, 2016 Eric Emin Wood