Tablets, phablets, and wearables, oh my! These are the must-watch trends for mobile marketing in 2015

It’s no secret that mobile is a big part of any digital marketing play nowadays. But as gadget makers crank out new types of smartphones and tablets, marketers are going to need to

Published on: December 1st, 2014 Candice So

How location-based data tells you where your customers are, where they’ve been, and where they’re headed next

The next time you walk by your favourite store, you may get some kind of message from it, running down its latest deals. Or you might get an ad from its competitor across

Published on: November 28th, 2014 Candice So

Canadians are concerned about credit card fraud, and they want their banks to help: FICO

With the spate of headlines on security breaches at big retailers like Target and Home Depot, consumers have been taking notice – and they’ll be more watchful about how and where they spend

Published on: November 27th, 2014 Candice So

If you’re in e-commerce, Twitter and Facebook probably aren’t enough

Posting and interacting with your followers on Twitter, Facebook, LinkedIn, Google+, Pinterest, and other social media platforms can be a lot of work. But if you're a brand in e-commerce, maybe there are other

Published on: November 21st, 2014 Candice So

Google will now show you which sites are mobile-friendly on its search results page

Good news - the next time you look something up on Google using your smartphone, you'll know exactly which sites will look good on your screen, versus the sites that will force you

Published on: November 19th, 2014 Candice So

Why you should ask your customers to do a good deed and pass your business on

It’s a conventional piece of marketing wisdom: Make your customers happy, and they will share your business with their friends and family. That sounds great, but the only trouble is ensuring people will

Published on: November 18th, 2014 Candice So

This startup can help you shop online for the things you actually want

With the holidays just weeks away, one of the first places many people will go to for gifts are online stores and e-commerce websites. But if you ask Charles Benaiah, online stores are

Published on: November 18th, 2014 Candice So

Vines are a ‘marketing baptism by fire’

Telling a story in a 30 second ad spot requires a special kind of skill. But telling it in six seconds? That takes something else. That’s something marketers have had to learn the

Published on: November 15th, 2014 Candice So

Bank of Canada is considering digital money, official says

Even though the Bank of Canada is  concerned about the economic risks of a deregulated currency like Bitcoin, it's been looking into whether it could issue its own version of digital currency. According

Published on: November 14th, 2014 Candice So

ExtendTV brings programmatic ad buying to local businesses

For most marketers, programmatic ad buying is a relatively new advertising method. The idea of going out and bidding on targeted ad slots in real-time is tempting, but it’s not one every marketer

Published on: November 12th, 2014 Candice So

In sponsoring content, brands need to trust content creators

Content marketers have a hard job. Like performers doing a high-wire act, they’re trying to balance the need to produce something good, alongside the need to get their message heard. And once marketers

Published on: November 11th, 2014 Candice So

Retailers give individual shoppers different prices

When you go online and check out the various online bazaars displaying their wares, what you may not know is e-retailers sometimes 'personalize' their pricing. That means person X might get a different

Published on: November 11th, 2014 Candice So

Q&A with former Privacy Commissioner Chantal Bernier

When Chantal Bernier finished her reign in the Office of the Privacy Commissioner of Canada, she left the post at an interesting time – just before new privacy laws came into force within

Published on: November 7th, 2014 Candice So

CMOs divided on how to use mobile, report says

Marketers have known for a while their customers are on mobile devices, and that mobile is a great way to reach them wherever they are. But not all mobile marketing strategies are created

Published on: November 6th, 2014 Candice So