Five digital marketing metrics worth watching

http://www.slideshare.net/ValaAfshar/50-digital-marketing The pressure's always on for digital marketers to prove their campaigns are working, whether that's through engagement, conversions, or just under the general heading of ROI. In a slideshow posted on Slideshare,

Published on: November 7th, 2013 Candice So

How you can use big data to answer the big questions

Big data might be a flashy industry watchword, but marketers can make use of it in practical ways – that is, if they pay attention to the “signals of demand.” At least, that’s

Published on: October 25th, 2013 Candice So

Why did Apple make OS X Mavericks free?

Apple Inc. rolled out a raft of new announcements yesterday, but here's one that isn't as flashy as the promise of a new iPad. Still, it's a notable one - Apple's Craig Federighi,

Published on: October 23rd, 2013 Candice So

Microsoft Office is still heavyweight in the workplace, Forrester survey finds

Microsoft Corp.'s Office 2013 is still the top choice among workplace productivity tools, although cloud-based email is steadily gaining some ground, according to a new study from technology and market research firm Forrester

Published on: October 18th, 2013 Candice So

A VoIP intercom system for your home or small office

Two German companies have built an intercom device for your home or small business office, giving you the ability to see and talk to a visitor to your front door from your iPhone,

Published on: October 9th, 2013 Candice So

Adobe’s server hacked, making data of 2.9 million customers accessible

Adobe Systems Inc. is reporting one of its servers has been hacked, with attackers getting a look at the customer IDs and encrypted passwords of as many as 2.9 million users. In a

Published on: October 4th, 2013 Candice So

Cisco uses Facebook check-in for WiFi hotspot access

Visitors to Toronto's Evergreen Brick Works event venue and conservation area who want to make use of the free Wi-Fi network available won't type in a password to get online - instead, they

Published on: October 3rd, 2013 Candice So

Two paths to prepare for CASL: Express and implied consent

With the enactment of Canada's Anti-Spam Legislation (CASL) around the corner, it's hard to know what kind of message your business is allowed to send to reach customers, and what kind of message

Published on: September 30th, 2013 Candice So

Ingenico brings more mobile payment options to Canadian retailers

Mobile payments may have solidified themselves as an industry buzzword, but they won’t catch on with consumers until more retailers bring them into their brick-and-mortar stores, according to payment solutions provider Ingenico Corp.

Published on: September 30th, 2013 Candice So

Oracle marketing cloud shows first fruits of Eloqua acquisition

Oracle Corp. has released a solution integrating Oracle Social Relationship Management with Oracle Eloqua, the fruits of its acquisition of Toronto-based Eloqua Corp. back in December 2012. On Sept. 23, Oracle debuted its

Published on: September 26th, 2013 Candice So

IBM launches network for marketers

Marketers now have another well-rounded solution for analyzing data and improving relationships with customers, thanks to IBM Corp.’s release of a digital marketing network. Launching its network on Sept. 19, IBM partnered with

Published on: September 24th, 2013 Candice So

Marketers lack confidence in their digital marketing skills, Adobe survey finds

Digital marketing has exploded in the last few years, with more tools out there than ever thanks to advances in tech. But many marketers lack confidence in their abilities - with some saying

Published on: September 24th, 2013 Candice So

A marketer’s guide to being CASL ready

Bret Conkin is the chief marketing officer for FundRazr, Canada's biggest crowdfunding platform. He has prepared this list of tips for marketers, in advance of Canada's Anti-Spam Legislation (CASL). This post appeared as

Published on: September 23rd, 2013 Bret Conkin

BevyUP boosts e-commerce conversion 37 per cent with social embedding

BevyUp, a U.S. company serving online retailers by giving them insights on social media, has just added two fashion retailers to its roster of customers – Amrita Singh, a jewellery designer, and Vanessa

Published on: September 23rd, 2013 Candice So