Ikea acknowledges CIO-CMO collaboration comes with ‘some assembly required’

What do you think the chief marketing officers at Sweden-designed furniture store Ikea and IT services firm Unisys have in common? Yes, both likely have great skill in the use of Allen keys,

Published on: March 13th, 2014 Brian Jackson

Microsoft woos marketers with Dynamics Marketing, Social Listening

ATLANTA - Not only is Microsoft Corp. getting ready to launch its newly branded marketing and social listening software offerings this spring, it's reworking its own marketing strategy to recognize the rising technology

Published on: March 5th, 2014 Brian Jackson

4 tips for marketers using Instagram

With all of the different social media platforms out there today, it's hard to know where you need to be to gain traction from your followers. But if you're in a business that's

Published on: February 19th, 2014 Candice So

IBM digital marketing, commerce tools target the CMO

LAS VEGAS – Calling the chief marketing officer (CMO) market a $40 billion IT opportunity, IBM Corp. unveiled several new digital marketing optimization and commerce tools on Tuesday that aim to give the

Published on: February 13th, 2014 Jeff Jedras

Before marrying, CIOs and CMOs need to go on a first date

The thought of walking down a neon-lit aisle of a Las Vegas chapel and exchanging vows officiated by an Elvis impersonator is likely enough to make any chief marketing officer (CMO) shudder. But

Published on: February 12th, 2014 Brian Jackson

3 tech predictions for 2014

Midway through the second decade of this new millennium and  the world is starting to feel like the futuristic landscape that sci-fi writers used to fantasize about. The world's knowledge is at our

Published on: December 21st, 2013 Brian Jackson

Not embracing mobile? If you’re a marketer, you should be

If you're a CMO who hasn't tapped into the power of mobile yet, you're in trouble - at least, that's what creative content strategist Steve Olenski is saying in his post for Forbes.

Published on: December 10th, 2013 Candice So

CMO & CIO partnership crucial for data that drives revenue growth

If Bill Clinton was gunning to be a chief marketing officer in 2013 instead of running for President of the United States in 1992, he might have quipped "It's about the data, stupid."

Published on: December 5th, 2013 Brian Jackson

What does it mean to be a Chief Innovation Officer?

We caught up with Terry Stuart, chief innovation officer at Deloitte, at Salesforce.com's Dreamforce conference last month, and interviewed him in front of the world's largest inflatable structure. The topics coming up at

Published on: December 4th, 2013 Brian Jackson

Born to be Wired – A week in the life of a software startup

Bret Conkin is the CMO for FundRazr. Christian Sander is the CTO. This post is a diary of a week’s interaction in a small, fast-growing startup to illustrate the contacts, challenges and flow

Published on: December 3rd, 2013 Bret Conkin

10 ways to tell if your organization has a ‘secret’ CMTO

Be it online or offline, marketing requires the use of technologies to perform at its best.  That being said, small to mid-sized businesses (SMBs) business to business (B2B) marketing professionals are expected to take

Published on: December 2nd, 2013 David Chabot

Where CMOs and CIOs overlap

With data having more and more influence on how businesses make decisions, CMOs will gain more influence in the C-suite - with their role overlapping CIOs. According to an often-cited Gartner Inc. report

Published on: November 4th, 2013 Candice So

American CMOs recognized for innovation in marketing

Earlier this month, New York-based association The CMO Club announced the first ever winners in its new CMO Awards that include categories for leadership, officers, rising star, programmatic marketing, president's circle, and marketing

Published on: October 29th, 2013 Brian Jackson

Oracle Corp. buys content marketing firm Compendium

Redwood Shores, Calif.-based Oracle Corp. announced this morning it has completed the acquisition of cloud-based content marketing provider Compendium in a transaction for which the details have not been disclosed. The software as

Published on: October 17th, 2013 Brian Jackson