Where CMOs and CIOs overlap

With data having more and more influence on how businesses make decisions, CMOs will gain more influence in the C-suite - with their role overlapping CIOs. According to an often-cited Gartner Inc. report

Published on: November 4th, 2013 Candice So

American CMOs recognized for innovation in marketing

Earlier this month, New York-based association The CMO Club announced the first ever winners in its new CMO Awards that include categories for leadership, officers, rising star, programmatic marketing, president's circle, and marketing

Published on: October 29th, 2013 Brian Jackson

Oracle Corp. buys content marketing firm Compendium

Redwood Shores, Calif.-based Oracle Corp. announced this morning it has completed the acquisition of cloud-based content marketing provider Compendium in a transaction for which the details have not been disclosed. The software as

Published on: October 17th, 2013 Brian Jackson

Across the great divide – are the CIO & CMO destined for conflict or collaboration?

A few years back I wrote a story about a dispute between a CIO and the VP of Marketing. The CEO, tired of the fighting between his two executives shows the “wisdom of

Published on: September 24th, 2013 Jim Love

Customer focused firms driven by CIO & CMO collaboration

Technology's impact on the business means that more departments beyond IT must be savvy to it. Along with that comes requirements for the leaders to showcase how technology can help their staff reach

Published on: August 22nd, 2013 ITBusiness Staff