Leveraging the YouTube market with video podcasts – CMO Talks with Philip Bliss

With an October 2020 report from Edison Research finding that more than 100 million Americans had listened to a podcast in the past month, video podcasts distributed on YouTube are the new frontier

Published on: October 28th, 2020 Suzanne Robicheau

Empowering decision making in times of crisis – CMO Talks with Tina Tuli

Imagine an AI-powered SaaS solution that scans public social media chatter and web sources to detect and issue real time emergency alerts on a global scale. Not only can Tina Tuli picture this,

Published on: September 30th, 2020 Suzanne Robicheau

From data ownership to data stewardship – CMO Talks with Gerry Murray

There’s nothing particularly revelatory in the Netflix production The Social Dilemma, but the film does shine a light on big tech’s pervasive presence and the impact on people’s lives. “There’s an underlying cultural

Published on: September 30th, 2020 Suzanne Robicheau

The business imperative for ethical AI – CMO Talks with Ritu Jyoti

Artificial intelligence (AI) tops the agenda for many organizations, but the anticipated opportunities come with a host of challenges, many of which relate to ethics and trust. For Ritu Jyoti, Program Vice President,

Published on: September 2nd, 2020 Suzanne Robicheau

Customers, strategy and data-driven decisionmaking – CMO Talks with Beverly Altberg

In a recent interview with ITWC President Fawn Annan conducted as part of the CMO Talks podcast series, Chandaria Family Holdings Vice President, Consumables, Beverly Altberg acknowledged the disruption brought about by the

Published on: August 26th, 2020 Glenn Weir

New normal can be a time of opportunity: IDC

CMO Talks with IDC Program VP, Channels and Alliances Steve White With two years of digital transformation taking place in just a few months, IDC Program Vice President, Channels and Alliances Steve White

Published on: August 17th, 2020 Glenn Weir

Going for trust and transparency in AI

CMO Talks with NuEnergy.ai Healthcare Lead Orchid Jahanshahi At a time when artificial intelligence (AI) is moving from the realm of fantasy to practical application, NuEnergy.ai Healthcare Lead Orchid Jahanshahi says the issues

Published on: August 17th, 2020 Glenn Weir

Building mobile apps a matter of getting the right info – CMO Talks with Peter Marston

CMO Talks with IDC Research Director Peter Marston At a time when individuals are being bombarded with messaging across multiple channels by dozens of brands, IDC Research Director Peter Marston said mobile apps

Published on: July 9th, 2020 Glenn Weir

Powering the connected store through technology

CMO Talks with Tulip VP Marketing Pouneh Hanafi Canada’s retail sector is undergoing transformation. During a recent CMO Talks podcast with ITWC President and CEO Fawn Annan, Tulip VP Marketing Pouneh Hanafi discussed

Published on: June 29th, 2020 Glenn Weir

Navigating the shifting ground in sales and marketing – CMO Talks with IDC Program VP Karsten Weide

The pandemic has impacted almost every industry. In a recent CMO Talks podcast conversation with ITWC President and CEO Fawn Annan, IDC Program VP, Media & Entertainment Karsten Weide added marketing and advertising

Published on: June 11th, 2020 Glenn Weir

Finding the balance with AI use in marketing – CMO Talks with Kira Systems CMO Vinay Nair

More and more business leaders are seeing AI as something with the potential to evolve economies and the way companies operate. While Kira Systems CMO Vinay Nair may believe in AI’s potential, he

Published on: May 28th, 2020 Glenn Weir

Challenges and opportunities in the COVID era and beyond – CMO Talks with Wipro CMO Ved Bhat

The pandemic has had a huge impact on the economy. However, even with all that’s happened, Wipro CMO Ved Bhat sees opportunities for companies to stand apart, and to take their products and

Published on: May 1st, 2020 Glenn Weir

Good data, better engagement and CMOs 3.0 – CMO Talks with Drift CMO Tricia Gellman

Sales and marketing have evolved in recent years to the point where, according to Drift CMO Tricia Gellman in a recent chat with ITWC President and CEO Fawn Annan, technology and the ability

Published on: April 16th, 2020 Glenn Weir

Technology, privacy and consent as currency – CMO Talks with Gerry Murray of IDC

With all that’s been happening technology-wise over the past decade or so, it might be tempting to form the belief that the world is now deep into the tech revolution. However, as IDC

Published on: April 2nd, 2020 Glenn Weir