Technology is touted as the new key to lead generation, but it is also the vehicle for fake leads, stolen data, and fraud. Not only do these unethical practices waste time and drain
Published on: July 16th, 2021 Suzanne Robicheau @itbusinessca
With more than 7,000 relatively new marketing tech solutions to choose from, questions about MarTech keep Mike Couch busy. “Procurement is a big topic in this space and there's a very interesting mix
Published on: July 5th, 2021 Suzanne Robicheau @itbusinessca
As the parent company of teams such as the Toronto Maple Leafs and the Toronto Raptors, and the provider of exceptional live music and entertainment events, Maple Leaf Sports & Entertainment Ltd. (MLSE)
Published on: June 16th, 2021 Suzanne Robicheau @itbusinessca
As the vice-president of research for IDC Retail Insights, Jon Duke is accustomed to weighing in on retailer-driven research into all aspects of marketing. Joining ITWC president Fawn Annan for a May 2021
Published on: May 19th, 2021 Suzanne Robicheau @itbusinessca
Jay Badiani is comfortable chatting about everything from quantum computing to corporate citizenship. As the guest of ITWC President Fawn Annan for an April 2021 installment of CMO Talks, a podcast series on
Published on: May 5th, 2021 Suzanne Robicheau @itbusinessca
‘Understanding’ is the watchword in new customer experience (CX) service models for Douglas Hayward, a research director responsible for IDC's Worldwide Digital Strategy and Agency Services research stream. Hayward joined ITWC President Fawn
Published on: April 22nd, 2021 Suzanne Robicheau @itbusinessca
There are distinct marketing challenges when companies come together in a new brand. Having good intentions is a positive first step, but it all falls apart without adequate attention to employees and customer
Published on: April 7th, 2021 Suzanne Robicheau @itbusinessca
A MARTECH MOMENT By Fawn Annan Remember the days when, if you wanted to know what your customers were thinking, you had to ask them directly? This also involved allocating resources to sort
Published on: March 25th, 2021 ITBusiness Staff @itbusinessca
Long before there was even a glimmer of COVID-19, tech buyers were moving towards digital transformation. A global pandemic pushed the pace dramatically, as marketing companies rushed to adopt digital analytics and marketing
Published on: March 24th, 2021 Suzanne Robicheau @itbusinessca
The impact of COVID-19 is clear in a recent Research and Markets report projecting the size of the global cloud computing market will grow from USD 371.4 billion in 2020 to USD 832.1
Published on: March 10th, 2021 Suzanne Robicheau @itbusinessca
IDC’s 2020 predictions focused on the need for enterprises to get ready for the digitized economy by accelerating investments in key technologies and new operating models. A global pandemic was just the push
Published on: February 24th, 2021 Suzanne Robicheau @itbusinessca
Only a few years ago, marketers could only dream of a time when machines would have the ability to extract value from the unique conversations between a business and its customers. Thanks to
Published on: February 10th, 2021 Suzanne Robicheau @itbusinessca
At a time when nothing seems clear, there’s strength in knowing that some things, at least, are slated to proceed in an expected way. Predictions in the annual FutureScape report published by International
Published on: January 27th, 2021 Suzanne Robicheau @itbusinessca
As a global IT distributor with a client base that includes companies like Apple, Cisco, Microsoft and Samsung, Ingram Micro Canada has a reputation for improving the productivity of business partners. According to
Published on: January 13th, 2021 Suzanne Robicheau @itbusinessca
