Increasing clarity on customer intent and marketing ROI

A MARTECH MOMENT By Fawn Annan Remember the days when, if you wanted to know what your customers were thinking, you had to ask them directly? This also involved allocating resources to sort

Published on: March 25th, 2021 ITBusiness Staff

Data-backed tips for marketing spend

Long before there was even a glimmer of COVID-19, tech buyers were moving towards digital transformation. A global pandemic pushed the pace dramatically, as marketing companies rushed to adopt digital analytics and marketing

Published on: March 24th, 2021 Suzanne Robicheau

Removing friction on the journey to digital transformation – CMO Talks with Jason Rose

The impact of COVID-19 is clear in a recent Research and Markets report projecting the size of the global cloud computing market will grow from USD 371.4 billion in 2020 to USD 832.1

Published on: March 10th, 2021 Suzanne Robicheau

What the future holds for digital transformation

IDC’s 2020 predictions focused on the need for enterprises to get ready for the digitized economy by accelerating investments in key technologies and new operating models. A global pandemic was just the push

Published on: February 24th, 2021 Suzanne Robicheau

Driving improvements with conversational data – CMO Talks with Dee Anna McPherson

Only a few years ago, marketers could only dream of a time when machines would have the ability to extract value from the unique conversations between a business and its customers. Thanks to

Published on: February 10th, 2021 Suzanne Robicheau

Predicting technology’s role in the new business normal – CMO Talks with Gerry Murray

At a time when nothing seems clear, there’s strength in knowing that some things, at least, are slated to proceed in an expected way. Predictions in the annual FutureScape report published by International

Published on: January 27th, 2021 Suzanne Robicheau

Embracing change to remain relevant

As a global IT distributor with a client base that includes companies like Apple, Cisco, Microsoft and Samsung, Ingram Micro Canada has a reputation for improving the productivity of business partners. According to

Published on: January 13th, 2021 Suzanne Robicheau

A year in review: Key takeaways from 20 episodes of CMO Talks

ITWC and IDC introduced the CMO Talks podcast series in April 2020, hooking their listeners with a convenient and easy way to address pressing marketing challenges. Twenty episodes later, the program continues to

Published on: December 23rd, 2020 Steve Proctor

The critical role of marketing performance management

With ten years of impressive growth under its belt, and a client base that includes companies like GE Healthcare, Unilever, and Charles Schwab, Allocadia is a recognized leader in Marketing Performance Management (MPM).

Published on: November 25th, 2020 Suzanne Robicheau

Leveraging AI tools to drive operational efficiency and promote brand

With a recent forecast from IDC estimating that worldwide revenues for artificial intelligence (AI) will total more than $156 billion in 2020, the writing is truly on the wall. With a global pandemic

Published on: November 15th, 2020 Suzanne Robicheau

Leveraging the YouTube market with video podcasts – CMO Talks with Philip Bliss

With an October 2020 report from Edison Research finding that more than 100 million Americans had listened to a podcast in the past month, video podcasts distributed on YouTube are the new frontier

Published on: October 28th, 2020 Suzanne Robicheau

Empowering decision making in times of crisis – CMO Talks with Tina Tuli

Imagine an AI-powered SaaS solution that scans public social media chatter and web sources to detect and issue real time emergency alerts on a global scale. Not only can Tina Tuli picture this,

Published on: September 30th, 2020 Suzanne Robicheau

From data ownership to data stewardship – CMO Talks with Gerry Murray

There’s nothing particularly revelatory in the Netflix production The Social Dilemma, but the film does shine a light on big tech’s pervasive presence and the impact on people’s lives. “There’s an underlying cultural

Published on: September 30th, 2020 Suzanne Robicheau

The business imperative for ethical AI – CMO Talks with Ritu Jyoti

Artificial intelligence (AI) tops the agenda for many organizations, but the anticipated opportunities come with a host of challenges, many of which relate to ethics and trust. For Ritu Jyoti, Program Vice President,

Published on: September 2nd, 2020 Suzanne Robicheau