Navigating the shifting ground in sales and marketing – CMO Talks with IDC Program VP Karsten Weide

The pandemic has impacted almost every industry. In a recent CMO Talks podcast conversation with ITWC President and CEO Fawn Annan, IDC Program VP, Media & Entertainment Karsten Weide added marketing and advertising

Published on: June 11th, 2020 Glenn Weir

Finding the balance with AI use in marketing – CMO Talks with Kira Systems CMO Vinay Nair

More and more business leaders are seeing AI as something with the potential to evolve economies and the way companies operate. While Kira Systems CMO Vinay Nair may believe in AI’s potential, he

Published on: May 28th, 2020 Glenn Weir

Challenges and opportunities in the COVID era and beyond – CMO Talks with Wipro CMO Ved Bhat

The pandemic has had a huge impact on the economy. However, even with all that’s happened, Wipro CMO Ved Bhat sees opportunities for companies to stand apart, and to take their products and

Published on: May 1st, 2020 Glenn Weir

Good data, better engagement and CMOs 3.0 – CMO Talks with Drift CMO Tricia Gellman

Sales and marketing have evolved in recent years to the point where, according to Drift CMO Tricia Gellman in a recent chat with ITWC President and CEO Fawn Annan, technology and the ability

Published on: April 16th, 2020 Glenn Weir

Technology, privacy and consent as currency – CMO Talks with Gerry Murray of IDC

With all that’s been happening technology-wise over the past decade or so, it might be tempting to form the belief that the world is now deep into the tech revolution. However, as IDC

Published on: April 2nd, 2020 Glenn Weir

CMO Talks podcast: Talking to the experts about MarTech

Today’s marketers have become snipers rather than shotgun practitioners from a by-gone era. As the technology people use in their daily lives has changed, marketers have the ability to collect consumer information –

Published on: March 31st, 2020 Steve Proctor