Gauging loyalty marketing’s success not necessarily about membership numbers: LoyaltyOne

It’s no secret Canadians love their loyalty programs. From Canadian Tire money to the Bay’s Scratch and Save cards, we’ve been experts at racking up points and trading them in for deals for

Published on: February 11th, 2015 Candice So

How SPC and Plastic Mobile cracked the code on loyalty and mobile

The Student Price Card (SPC) might be a throwback to your high school days, when you first started saving up money from your part-time job to get discounts on new clothes or to

Published on: February 10th, 2015 Candice So

Don’t chase viral video dream, says YouTube superstar

It sounded strange coming from a person who owes his fame and fortune to tons of viewers on YouTube ..."Viral is dead," announced Kevin Nalty, interactive media marketing expert and YouTube star, speaking

Published on: November 13th, 2009 Nestor Arellano

A decade of digital marketing

Focus on the customer, a keen eye for trends and judicious growth objectives are vital to surviving business ups and downs, according to marketing specialists who recently discussed lessons learned from upheavals in

Published on: October 30th, 2007 Nestor Arellano