New York City-based Interbrand has released its 18th list of the world's most valuable brands, and tech companies are high on the list. In addition to certifying Apple Inc., Google Inc., and Microsoft
Published on: September 27th, 2017
Eric Emin Wood
@ericewood
New research puts customers in the driver’s seat when it comes to determining which companies lead in the digital age. According to a new Salesforce.com report, "The State of the Connected Customer," 62
Published on: November 16th, 2016
Gary Hilson
@itbusinessca
Why users love a brand, product, service or experience is not a question easily answered, according to new research, but it would appear that technology brands have the upper hand. Digital giants such as Google,
Published on: November 14th, 2016
Gary Hilson
@itbusinessca
With the holidays just weeks away, one of the first places many people will go to for gifts are online stores and e-commerce websites. But if you ask Charles Benaiah, online stores are
Published on: November 18th, 2014
Candice So
@candice_so
When Facebook Inc. tweaked its algorithms in 2012, there was a lot of consternation among marketers. After the algorithm changes, brands weren’t able to get nearly as many views on their posts without
Published on: August 18th, 2014
Candice So
@candice_so
The next time you’re running low on milk, you could jot down a reminder to pick up more – or instead, you could take a picture of the milk jug with your smartphone
Published on: July 24th, 2014
Candice So
@candice_so
For marketers who are thinking about an alternative to displaying banner ads on mobile devices, here’s some food for thought: Giving consumers rewards right at the height of their happiness might make them
Published on: June 17th, 2014
Candice So
@candice_so
BlackBerry Ltd. is unveiling four new plans to make some money from BlackBerry Messenger (BBM), its flagship instant messaging platform. And while it hasn’t settled on just one plan, it will be trying
Published on: March 25th, 2014
Candice So
@candice_so
It's a universal truth for marketers - to reach your audience, you have to be where they are. And with texting and smartphones becoming such a ubiquitous part of consumers' lives, with billions
Published on: March 21st, 2014
Candice So
@candice_so
A startup in the fourth cohort at Toronto-based accelerator Incubes, Modreal is creating a social engagement platform to connect fashions brands with the people who love their clothes. Users can browse the latest
Qoints is a startup involved with the fourth cohort at Toronto-based accelerator Incubes and it wants to help brands understand and measure the success of digital campaigns. Qoints co-founders Harris Maxwell and Cory
As a communications manager for the Canadian Internet Registration Authority (CIRA), Mark Buell has been spending a lot of time on Twitter - but now he's second-guessing if that's really been as worthwhile
“Will the real slim shady please stand up?” Like all other social networks Facebook has tons of pages and profiles which are duplicates or pages that try to mimic original brands, businesses and
Published on: June 3rd, 2013
Wolston Lobo
@WolstonL
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