Salesforce outlines 4 ways brands can thrill the connected customer

New research puts customers in the driver’s seat when it comes to determining which companies lead in the digital age. According to a new Salesforce.com report, "The State of the Connected Customer," 62

Tech tops most-loved U.S. brands, Accenture finds

Why users love a brand, product, service or experience is not a question easily answered, according to new research, but it would appear that technology brands have the upper hand. Digital giants such as Google,

This startup can help you shop online for the things you actually want

With the holidays just weeks away, one of the first places many people will go to for gifts are online stores and e-commerce websites. But if you ask Charles Benaiah, online stores are

Why marketers shouldn’t rely on Facebook

When Facebook Inc. tweaked its algorithms in 2012, there was a lot of consternation among marketers. After the algorithm changes, brands weren’t able to get nearly as many views on their posts without

Slyce and PDN allow shoppers to snap pics, find deals, and do groceries

The next time you’re running low on milk, you could jot down a reminder to pick up more – or instead, you could take a picture of the milk jug with your smartphone

Consumers prefer rewards over other kinds of in-app advertising, survey says

For marketers who are thinking about an alternative to displaying banner ads on mobile devices, here’s some food for thought: Giving consumers rewards right at the height of their happiness might make them

BlackBerry unveils plans for monetizing BBM

BlackBerry Ltd. is unveiling four new plans to make some money from BlackBerry Messenger (BBM), its flagship instant messaging platform. And while it hasn’t settled on just one plan, it will be trying

4 tips for using texts in mobile marketing campaigns

It's a universal truth for marketers - to reach your audience, you have to be where they are. And with texting and smartphones becoming such a ubiquitous part of consumers' lives, with billions

Elevator Pitch: Modreal – your personal online lookbook

A startup in the fourth cohort at Toronto-based accelerator Incubes, Modreal is creating a social engagement platform to connect fashions brands with the people who love their clothes. Users can browse the latest

Elevator Pitch: Qoints – how success is measured

Qoints is a startup involved with the fourth cohort at Toronto-based accelerator Incubes and it wants to help brands understand and measure the success of digital campaigns. Qoints co-founders Harris Maxwell and Cory

Klout for Business beta helps CIRA track social media success

As a communications manager for the Canadian Internet Registration Authority (CIRA), Mark Buell has been spending a lot of time on Twitter - but now he's second-guessing if that's really been as worthwhile

What to know about Facebook’s verified pages

“Will the real slim shady please stand up?” Like all other social networks Facebook has tons of pages and profiles which are duplicates or pages that try to mimic original brands, businesses and

5 old logos tech companies are glad they updated

Facebook Home offers hyper-targeted access to mobile channel

It seems that whenever a new social media tool comes out, brands and agencies look at ways they can use it to sell more of their wares. The same can be said when