Vines are a ‘marketing baptism by fire’

Telling a story in a 30 second ad spot requires a special kind of skill. But telling it in six seconds? That takes something else. That’s something marketers have had to learn the

Published on: November 15th, 2014 Candice So

What AsapScience wants brands to know about sponsored content

When Gregory Brown and Mitchell Moffit started making science videos for YouTube two and a half years ago, they had no idea their hobby would eventually become their full-time jobs. Brown and Moffit

Published on: October 18th, 2014 Candice So

Where the worlds of Facebook, TV, and branding collide

For marketers with the dollars to advertise on the spots between TV shows, knowing which shows have the most social media clout – especially among Facebook users - can be really handy. That’s

Published on: September 5th, 2014 Candice So

Why marketers shouldn’t rely on Facebook

When Facebook Inc. tweaked its algorithms in 2012, there was a lot of consternation among marketers. After the algorithm changes, brands weren’t able to get nearly as many views on their posts without

Published on: August 18th, 2014 Candice So

How to get the most out of your hashtags

Hashtags might be a great way to get some conversation going around the online watercooler - if there is such a thing - but it's easy to forget they're a public thing, open

Published on: August 6th, 2014 Candice So

Simply Measured pulls together social metrics into one standardized report

So you’ve crafted a great Facebook post this week that has gotten a lot of likes, and you’ve garnered a slew of retweets on your last tweet this morning. That’s great news –

Published on: August 5th, 2014 Candice So

Most Americans prefer banners to native advertising, survey says

If you spend any amount of time reading stories, articles, and news on the Web, by now you've seen some form of native advertising - when a media outlet embeds a piece of

Published on: July 8th, 2014 Candice So

How Adidas’ social media team handles the World Cup

With the FIFA World Cup in full swing, with fans' enthusiasm at fever pitch levels of excitement, it makes perfect sense how a brand like Adidas would want a slice of the action

Published on: July 7th, 2014 Candice So

#FollowFriday – Google+, Bitcoin, and leadership

For this week's edition of our #FollowFriday post, we've rounded up a list of three people we talked to while writing our stories. Whether they tweet on Bitcoin, Google+, or leadership, these three

Published on: January 23rd, 2014 Candice So

Where CMOs and CIOs overlap

With data having more and more influence on how businesses make decisions, CMOs will gain more influence in the C-suite - with their role overlapping CIOs. According to an often-cited Gartner Inc. report

Published on: November 4th, 2013 Candice So

What we learned from running our Twitter chats

With hashtag-based chats cropping up everywhere you look in the Twitterverse, now seems like a good time to talk about how you can moderate a Twitter chat to help you build your brand

Published on: September 26th, 2013 Candice So

Four possible future outcomes of digital marketing

With all of the emails, texts, and social media posts going into digital marketing everyday, consumers may be suffering from marketing fatigue – and your business’ marketing strategies may be to blame. That’s

Published on: August 20th, 2013 Candice So

AOL’s latest acquisition highlights importance of online video

AOL Corp. made a bold move today to show it is serious about competing for the online video audience, with the acquisition of California-based Adap.tv for a total of $405 million. On the

Published on: August 7th, 2013 Candice So

Google Realtime search a powerful business tool

Google added new functionality to its real-time search engine, and moved it from an obscure feature buried in the options on the left pane of the standard Google search, to its own Web

Published on: August 30th, 2010 Tony Bradley