Advertisers react to privacy watchdog’s online behavioural advertising study

More than one in 10 behavior-based ads related to personal topics like divorce, bankruptcy, and pregnancy failed to comply with federal privacy guidelines, a new study shows. According to guidelines from the Office

Published on: June 17th, 2015 Christine Wong

Canadians would sell all their data to a brand for $2,000: Microsoft

Canadians and other global consumers are getting more savvy about the idea that marketers want a piece of their personal data, and expect to see value in return for giving it up, according

Published on: January 30th, 2014 Brian Jackson

Bell defends ‘Relevant Ads’ program as necessary to compete with Facebook, Google

Bell Canada isn't backing down from its practice of collecting user data for the purposes of targeted advertising in the face of an application made to the Canadian Radio-television and Telecommunication Commission (CRTC)

Published on: January 27th, 2014 Brian Jackson