Tagged: Band-Aid

Don’t use social media as a band aid, warns marketing guru

Don’t use social media as a band aid, warns marketing guru

Joaquim P. Menezes

Published: June 10th, 2010
Smart Canadian marketers tap ‘people power’ to sell beer, Band Aid and bitter medicine

Smart Canadian marketers tap ‘people power’ to sell beer, Band Aid and bitter medicine

"People as media" isn't just a cool concept. It's a practice used today to build brand and boost sales for a variety of products -- all the way from beer to bad-tasting medicine,

Published on: November 18th, 2009 Joaquim P. Menezes