Lowe’s Canada flyers get 3D makeover

Lowe's Canada has partnered with LG Appliances and Windsor, Ont.-based mobile app company Red Piston Inc.  to create 3D flyers that can be viewed by customers on their mobile devices. “Augmented reality- a

Published on: May 10th, 2012 ITBusiness Staff

Canadian students using QR code alternative

Canadian grade school students may be in the forefront of using a technology that couldreplace QR codes. The children are using Aurasma, a platform that uses image recognition technology and can deliver content

Published on: April 27th, 2012 Nestor Arellano

Express IT: Is augmented reality marketing gold, or gimmick?

Tetra Pak Canada is the latest company to jump on board the augmented reality advertising trend with its Oasis All-Stars game.The soccer game has players moving around a real juice box in front

Published on: March 15th, 2012 ITBusiness Staff

Video Rewind: John Mayer’s augmented reality music video

Tetra Paks' announcement yesterday that it would be using an augmented reality-enhanced Web game to transform its juice boxes into video game controllers isn't the first time we've seen the experiential technology used

Published on: March 13th, 2012 ITBusiness Staff

Tetra Pak cartons become video game controllers in AR promotion

When most kids play games with their Tetra Pak juice boxes, it likely involves shooting jets of liquid out of the straw at one another – but that may soon change thanks to

Published on: March 12th, 2012 Brian Jackson

Smartphones of the future: the designs and features to expect

As you're reading this article, developers, engineers, and product designers are working on the next great mobile technology. The mobile world is rapidly changing: Smartphones have gone from portable messaging and email devices

Published on: August 12th, 2011 Ginny Mies

Essential facts about augmented reality for mobile devices

Augmented reality technology is getting a lot of attention these days -- particularly the use of AR with smartphones. The idea is that by using certain software, you can turn your iPhone, Droid

Published on: January 27th, 2010 Howard Wen

Awesome augmented reality apps uncover a whole new world

Much has been made of Flash's ability to create augmented reality (AR) applications that breathe life into printed magazines (kicked off by Fabrica's work on Benetton's Colors magazine, detailed here). There has also

Published on: December 21st, 2009 John Cox

Google Goggles hands-on: image-based search results impressive

Mobile searching has just gotten way, way cooler south of the border. Google unveiled its new Google Goggles visual search tool for Android on Monday, bringing a high-tech twist to accessing information on

Published on: December 10th, 2009 J.R. Raphael

Benetton displays true ‘Colors’ in augmented reality adventure

The Web hasn't killed printed magazines, but print and Web are often seen as enemies. However, thanks to new technologies, the two can work together, with online content used to enhance the print

Published on: December 1st, 2009 Neil Bennett

5 breakthrough technologies that will change the way we work and play

While sipping a cup of organically farmed, artisan-brewed tea, I tap on my gigabit-wireless-connected tablet, to pull up a 3D movie on the razor-thin HDTV hanging on the wall. A media server streams

Published on: October 22nd, 2009 Glenn Fleishman

Canadian innovation hothouse showcases cool new media products

Telematics, Tentacles, and Augmented Reality. Attendees at 'A New Media Gathering' got to experience all that and much more. The event hosted by Innovation Synergy Centre in Markham (ISCM), a non-profit outfit that

Published on: October 15th, 2009 Andrew Brooks

John Mayer’s augmented reality video offers fans an immersive experience

At Adobe Max this week, Grammy award winner John Mayer unveiled an unusual augmented reality music video that puts his fans in the picture ... in a very real way.The “immersive” features of

Published on: October 8th, 2009 Joaquim P. Menezes