Canada’s privacy watchdog needs more teeth, says asst. commissioner

The Office of the Privacy Commissioner of Canada may need stronger powers to deal with challenges posed by the likes of Facebook and Google, says assistant commissioner Elizabeth Denham.Denham and Commissioner Jennifer Stoddart

Published on: May 3rd, 2010 Brian Jackson

Consumer group calls for antitrust probe against Google

The U.S. Department of Justice should launch a broad antitrust investigation into Google Inc.'s search and advertising practices and consider a wide array of penalties, including possibly breaking the company up, a consumer

Published on: April 23rd, 2010 Grant Gross

Toronto firm brings direct mail marketing online with unique privacy service

A Toronto-based startup is offering digital direct mail marketing with a unique privacy-protection service.While traditionally, direct mail marketing has relied on snail mail, Bering Media has brought the method online.Watch video nowThe Toronto

Published on: March 16th, 2010 Brian Jackson

Top tips and tools to get to know your online audience

Who's visiting my site? What are they doing? Why are they staying or leaving?Organizations with any sort of Web presence want to know the answers to these three basic questions.A recent event titled

Published on: March 10th, 2010 Nestor Arellano

26 negative tech ads that roasted the competition

In 2009, tech advertising took a sharp turn toward the negative. After years of being sucker-punched by Apple's anti-Windows ads, Microsoft finally fought back with a series of "Laptop Hunter" ads in which

Published on: February 3rd, 2010 Harry McCracken

Multi-channel ad campaign galvanizes youth to get mumps vaccination

Marlene Hore acknowledges that promoting the need for H1N1 vaccinations was a big challenge. But it was even tougher to encourage a group of youth to get vaccinated for a disease they didn't

Published on: February 2nd, 2010 Brian Jackson

Unique ‘shock and raw’ online campaign targets Ontario youth

“By clicking on this handsome tattoo, you can open me up,” says Ben. And there's a graphic truth to his words. On, you click on the image that says "Recyclables inside" tattoeod

Published on: February 1st, 2010 Brian Jackson

TV still top ‘unifying device’ in Canadian homes

Believe or not, the TV is Canada's top family re-unification device but PVRs (personal video recorders) are becoming big … real big.And while Internet access is essential to a majority of Canadians, decades

Published on: January 29th, 2010 Nestor Arellano

Audience’s ‘fractured attention span’ a big challenge for advertisers today

Tech advances in advertising -- such as augmented reality bar codes on magazines and customized online ads -- make the past seem quaint by comparison.But panelists kicking off Toronto's Advertising Week did reminisce

Published on: January 26th, 2010 Brian Jackson

Rogers On Demand online to add live streaming, social features

Rogers Communications Inc. is reporting better-than-expected results from its fledging online video portal accessible only by subscribers.Since launching Rogers On Demand Online in November, the Toronto-based communications firm has seen more than 46,000

Published on: January 19th, 2010 Brian Jackson

Rogers On Demand launches online service for existing cable subscribers

Rogers Communication Inc. launched an online video site on Monday, allowing existing subscribers to access content from channels they subscribe to via the Web. The subscription-based business model used by Rogers is different

Published on: December 1st, 2009 Brian Jackson

Dazzling designs add sizzle to Blackberry handsets campaign

How do you get creative types to look at a smartphone that's not an iPhone? The answer for Vodafone was to engage the illustration skills of New York-based design studio Vault49 to remind

Published on: November 25th, 2009 Neil Bennett

Avoid Ad-theria, data-pox and other deadly digital diseases

There are six digital diseases that can absolutely ruin an online campaign, says an expert on Web site usability.And unfortunately many marketers are falling prey. They're simply blowing away the tremendous opportunities Canada

Published on: November 18th, 2009 Nestor Arellano