Twitter in the age of persuasion

Earlier this year, advertising guru Terry O'Reilly shared a social media anecdote with on a promotional tour for his book, The Age of Persuasion, O'Reilly had a short time to fill between

Published on: September 9th, 2010 ITBusiness Staff

How professional service firms can become more valuable

What is your firm’s value proposition?  To effectively answer this question, begin by identifying where your firm falls on your industry’s value chain.  To understand the changing dynamics of the value chain concept,

Published on: September 7th, 2010 ITBusiness Staff

All signs point to digital

Most Canadians have probably been exposed to digital signage by now – either grabbing a bite at the mall food court or standing in line at Tim Horton's, but more retailers could be

Published on: August 20th, 2010 Brian Jackson

5 ways to find relevant Twitter followers

Twitter has more than 100 million users, which means you're bound to encounter a lot of noise. You'll find brands hawking their products or services, some users tweeting the mundane details of their

Published on: August 5th, 2010 Kristin Burnham

iPhone 4 launch hype hi-jacked by clever entrepreneurs

Apple Inc. won't be the only one cashing in on today's iPhone 4 launch in Canada, as crafty entrepreneurs and charitable do-gooders piggy back on the marketing frenzy.The iPhone 4 is on sale

Published on: July 30th, 2010 Brian Jackson

Business video search a booming market

For some enterprises, online video has become a vital tool for training, security, sales, marketing and other functions. And along with that growth in the use of video comes increased demand for users

Published on: July 30th, 2010 Bob Violino

Google succeeding in wooing new businesses, finances show

Google's second-quarter financial report last week provided further signs that, after years of trying, Google may finally be seeing material results from emerging businesses that could help it diversify from search advertising, which

Published on: July 27th, 2010 Juan Carlos Perez

Google Image Search ads a great advertising opportunity

Google, in addition to announcing a redesign of its Image Search on Tuesday, also launched a new ad format called Image Search Ads. The ads, which appear only on Google Images, allow advertisers

Published on: July 27th, 2010 Jeff Bertolucci

POS, supply chain systems top Canadian retailers’ IT purchase choices for 2010

  Majority of Canadian retailers prefer sticking to the tried and true when it comes to software purchases, according to a recent survey of the industry. In a poll of 34-mid-to-large sized retailers, the

Published on: July 20th, 2010 Nestor Arellano

Tracking customer online chatter a winning strategy for sweepstakes firm

People react to the Publishers Clearing House sweepstakes in one of three ways: Some hope that the next knock on the door will be a member of the company's Prize Patrol carrying a

Published on: July 13th, 2010 Mary Brandel

Ad agencies should turn to app development, says marketing guru

As traditional revenue streams for ad firms dry up, once high flying outfits need to find alternate survival strategies.One of these perhaps is to make forays into application development, according to a marketing

Published on: June 21st, 2010 Nestor Arellano

Is Google too big to be trusted?

If you have a Google e-mail account, use Google search, and see online ads that are served by Google's DoubleClick, the chances are good that Google knows more about you than you might

Published on: June 7th, 2010 Tom Spring

How to prevent bad guys from getting at your personal Google data

Google is nearly everyone's best friend. But have you ever stopped to think about just how much Google knows about you? Do you realize that Google may have recorded and stored every single

Published on: May 26th, 2010 Logan Kugler

Unforgivable: Ignorance and apathy about user privacy can no longer be tolerated

The Wall Street Journal’s discovery about the shady privacy practices of some of the world’s largest social networks came as a surprise and probably won’t help any of the big names they mentioned.

Published on: May 21st, 2010 Claudiu Popa