Good marketing is about creating memories, Yahoo Canada study finds

With all of the marketing campaigns out there, it's hard to make one that doesn't just stand out - it has to be one that people will want to remember. In an era

Published on: January 31st, 2014 Candice So

How L’Oreal and Cover Girl marketed themselves during awards season

With the kickoff to awards season upon us, beauty brands are taking advantage of all the celebrity hubbub to show off their wares. During last year's Grammys, L'Oréal's makeup artists got together to

Published on: January 22nd, 2014 Candice So

3 predictions for digital video advertising in 2014

When YouTube launched in 2005, it presented a slew of new possibilities for how individuals consumed their video content. Now, almost a decade later, the digital videos found on YouTube and elsewhere are

Published on: January 4th, 2014 Candice So

Facebook could be second-most popular search engine: survey

Facebook could become a major player in the Web search market overnight if it launched a feature integrated into its social network, according to a London-based search engine optimization firm.Facebook could capture about

Published on: May 29th, 2012 ITBusiness Staff

Siri ads misleading, class-action suit claims

A Brooklyn man recently launched a class-action lawsuit against Apple over Siri, the popular personal digital assistant on the iPhone 4S, claiming the feature can't understand directions, locate nearby stores, and often produces

Published on: March 13th, 2012 Ian Paul