Analysis of Adobe Summit 2016 with Bilal Jaffery at Deloitte Digital [video]

On the show floor of Adobe Summit 2016, Bilal Jaffery, digital practice lead at Deloitte Digital, discusses the news and philosophies on topic at the event, including an examination of Adobe's "third wave"

Published on: March 23rd, 2016 Brian Jackson

Adobe and comScore partner to show broadcasters where the audience is really watching

LAS VEGAS - Canadian broadcasters stand to learn more about the content-consuming habits of their audience in an age where the television is just one screen among many, after Adobe Inc. and comScore

Published on: March 22nd, 2016 Brian Jackson

Adobe Summit preview – new look, more brains promised for Marketing Cloud

LAS VEGAS — Adobe Inc. is planning to launch a “next-generation” version of its Marketing Cloud suite at Adobe Summit this week, containing new tools that will help marketers track and segment customers

Published on: March 22nd, 2016 Brian Jackson

How the CBC tracked group viewing of the Sochi Winter Olympics

When Canadians think back to some of the gold medal moments from the Sochi Winter Olympics, they likely remember watching those events in a group - whether it was at the office, out

Published on: March 15th, 2015 Brian Jackson

Why Sport Chek disrupted its own business with a digital approach

When it comes to transforming its business for a digital world, Sport Chek hardly hedged its bets. It started by totally rebuilding its flagship store in West Edmonton Mall. After that, it reworked

Published on: March 15th, 2015 Brian Jackson

Does your business follow these ‘best of the best’ marketing practices?

If you ever wonder if your own marketing practices match up with what the best in the industry are doing, Adobe Systems Inc.'s annual Digital Index "Best of the Best" report is a

Published on: March 14th, 2015 Brian Jackson

Adobe gives sneak preview of upcoming Marketing Cloud features

Salt Lake City - Typically the new product features demonstrated on stage at a major conference like Adobe Summit are well-polished, fully tested and ready for deployment. But that's not the expectation at

Published on: March 12th, 2015 Brian Jackson

Kiip CEO Brian Wong on mobile marketing with transactional moments

At the Adobe Summit in Salt Lake City, Kiip CEO and founder Brian Wong discusses the platform his firm has created that provides marketers the opportunity to deliver rewards to people that have

Published on: March 12th, 2015 Brian Jackson


Adobe Screens extends digital experiences into retail stores

Salt Lake City - Marketers have used Adobe Experience Manager to publish campaign content to websites and mobile apps, but at its annual Marketing Cloud conference Adobe is asking "Why stop there?" A

Published on: March 11th, 2015 Brian Jackson