My guest today is Mark Organ, the founder, and CEO of Influitive, helping companies mobilize their advocates to produce massive increases in referral leads, reference calls, social media participation and more. Mark first
Published on: May 16th, 2017 Edwin Frondozo @drgnmeme
Toronto-based B2B marketing firm Influitive wants to help your customers write testimonials for you. Last week the company released Upshot, a new content generation tool/online publishing platform that leverages Influitive's multi-channel online presence
Published on: January 27th, 2017 Eric Emin Wood @ericewood
A new report has found that business-to-business (B2B) customer marketing is on the rise and attracting more executive attention. The majority of B2B executives plan to increase investment in customer marketing in 2017
The holidays are here, bringing with them the requisite Christmas carols, Starbucks gift cards, absent colleagues, and companies using online video to thank their customers for another great year. We've rounded up a
Published on: December 23rd, 2016 Eric Emin Wood @ericewood
Toronto-based marketing software firm Influitive released a major update to its advocacy marketing product on Tuesday, introducing personalization, more social features for advocate users, and a better mobile experience. Influitive's flagship product AdvocateHub is
Toronto-based marketing software maker Influitive announced today that it has acquired Triggerfox, the Toronto-based startup behind a customer relations management mobile app and the company's second such acquisition in a month, after its
Published on: March 22nd, 2016 Eric Emin Wood @ericewood
Toronto-based marketing software maker Influitive announced today that it has acquired mobile app startup Ironark Software, the company behind home and family organizer Hub and business task and schedule manager Workbase; and that,
Published on: March 2nd, 2016 Eric Emin Wood @ericewood
Ah, the holidays - that time of year marked by last-minute shopping, taking advantage of unused vacation time, sweater-based office parties - and Canadian companies using the wonderful world of online video to
Published on: December 23rd, 2015 Eric Emin Wood @ericewood
Toronto-based cloud marketing platform developer Influitive has closed a Series B financing round worth $30.5 million the company says will allow it to expand its offerings and capture a growing opportunity in the
Advocate marketing company Influitive has launched a new platform to help business to business (B2B) marketers create customer communities and boost member engagement. Influitive Communities is an extension of the company’s AdvocateHub platform,
Some startups create new products or services, and others create an entirely new market category. Mark Organ is an entrepreneur that's done this twice with his marketing-oriented startups and he's at Dreamforce, the
When James Thomas, the chief marketing officer at Vancouver-based Allocadia Software Inc. has a problem... and no one else can help... he can turn to... if he can find them... his A-team! Except
With Canada Post recently announcing it will no longer deliver letters door to door, perhaps sending Christmas greeting cards by post will become a thing of the past. Many already opt for a
