The Equifax data breach could cost the international credit rating company hundreds of millions of dollars in direct damages, says an industry analyst who just wrote a report on calculating the costs of
Too often, digital technology has been seen by the retail industry as disruptive, but the increasing demand for mobile shopping, combined with a growing number of online retailers opening bricks-and-mortar stores, points to
Facebook fans aren't just signaling that they “like” brands online, they're actually more likely to buy them, a new Forrester Research study shows.“Facebook fans are much more likelyto purchase, consider and recommendthe brands
Forrester Research revised its global tablet sales forecast upward today and said the biggest competition for Apple Inc.'s iPad may be ... e-readers.Forrester now expects that 34.3 per cent of all adults will
By Linda Forrest We've written before about some of the more common objections made by technology companies about why they're not investing in marketing. One of these straw man arguments, an all-too-common refrain,
Like any other corporate investment, money should also be earmarked for IT based on expected returns to the business, experts say. They also note that standard financial methods don't help you accomplish that.
Extending its business services abilities, Dell Inc. announced Tuesday that it is buying MessageOne Inc. for about US$155 million in cash.MessageOne hosts software to help companies manage, store and recover enterprise-level e-mail. The
Published on: February 13th, 2008 Sharon Gaudin and Brian Fonseca @itbusinessca