Great ideas cross platforms – but put mobile first, Facebook marketing exec says

LAS VEGAS - Compared to his youthful colleagues – including his CEO – David Fischer jokes that he’s an “old man” at Facebook Inc. So he smiled in recognition during his Wednesday appearance

Published on: March 24th, 2017 Eric Emin Wood

Analyst firm isn’t exactly sure what Adobe Sensei does yet either

LAS VEGAS - Sensei, Adobe Systems Inc.'s machine learning and artificial intelligence platform, is already approaching its six-month anniversary, but if you can't identify what, exactly, it adds to the company's recently-released Experience

Published on: March 23rd, 2017 Eric Emin Wood

Marketers can use Adobe software to deliver ‘hyperpersonalized’ content – but should they?

LAS VEGAS - Much of this year's Adobe Summit has been dedicated to showing marketers how they can use the vast repository of consumer information at Adobe Systems Inc.'s disposal to create "hyperpersonalized"

Published on: March 23rd, 2017 Eric Emin Wood

Adobe and Microsoft release joint Experience Cloud, Azure services

LAS VEGAS - Six months after announcing their partnership at Microsoft Corp.'s Ignite conference in September, the Redmond, Wash.-based tech giant and Adobe Systems Inc. announced their first three joint offerings at the

Published on: March 22nd, 2017 Eric Emin Wood

Adobe combines marketing, analytics services into Experience Cloud

LAS VEGAS - Today's enterprises aren't merely in the commerce or service delivery business, they're in the business of creating a memorable customer experience - and Adobe Systems Inc. wants to help its

Published on: March 22nd, 2017 Eric Emin Wood

Digital marketing tips from the CMOs of McDonald’s and Comedy Central

How would you run the marketing campaign for the roll out of a new Happy Meal toy? What about selling a new host for a popular and influential late night TV show? If

Published on: April 1st, 2016 Brian Jackson

Video marketing tips from Vidyard’s CMO at Adobe Summit

We hear that video is getting consumed online like chocolate eggs on Easter, but how can marketers make sure their content is breaking through the noise to capture the attention they need? Tyler

Published on: March 28th, 2016 Brian Jackson

Analysis of Adobe Summit 2016 with Bilal Jaffery at Deloitte Digital [video]

On the show floor of Adobe Summit 2016, Bilal Jaffery, digital practice lead at Deloitte Digital, discusses the news and philosophies on topic at the event, including an examination of Adobe's "third wave"

Published on: March 23rd, 2016 Brian Jackson

Adobe and comScore partner to show broadcasters where the audience is really watching

LAS VEGAS - Canadian broadcasters stand to learn more about the content-consuming habits of their audience in an age where the television is just one screen among many, after Adobe Inc. and comScore

Published on: March 22nd, 2016 Brian Jackson

Adobe Summit preview – new look, more brains promised for Marketing Cloud

LAS VEGAS — Adobe Inc. is planning to launch a “next-generation” version of its Marketing Cloud suite at Adobe Summit this week, containing new tools that will help marketers track and segment customers

Published on: March 22nd, 2016 Brian Jackson

How the CBC tracked group viewing of the Sochi Winter Olympics

When Canadians think back to some of the gold medal moments from the Sochi Winter Olympics, they likely remember watching those events in a group - whether it was at the office, out

Published on: March 15th, 2015 Brian Jackson

Why Sport Chek disrupted its own business with a digital approach

When it comes to transforming its business for a digital world, Sport Chek hardly hedged its bets. It started by totally rebuilding its flagship store in West Edmonton Mall. After that, it reworked

Published on: March 15th, 2015 Brian Jackson