How do you get your app downloaded more than 100 million times?
The secret lies in hitting the perfect combination of distribution and promotion, according to Amar Varma, co-founder of Xtreme Labs Inc., a mobile app developer based in Toronto.
During a presentation at the nextMEDIA Toronto 2010 conference, Varma explained how his company hit a download goldmine by developing mobile tools for companies such as Dictionary.com, Microsoft and NBA Digital.
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Xtreme Labs develops apps for Android, BlackBerry, iPhone, Symbian and Windows Phone 7 systems.
Early this year, the company also began focusing on tablet platforms.
Video created by Danny Boudreau.