Whether it’s automated menus, offshore attendants, or faulty voice recognition software, consumers and business users alike have an embarrassment of riches to choose from when railing against customer service.

But what if we told you there was an app that could make the automated part of your next attempt to call and explain to Bell that your Internet connection is down – again, and for the fourth time, it’s not your fault – go away?

Released last month, Skipmenu is an app that replaces automated menus with visual ones on your smartphone, allowing users to reach in-person customer support up to seven times faster than if they dialled manually, according to the developers, a team of serial entrepreneurs that includes University of Waterloo systems design engineering graduate Gabriel Chan; University of Ottawa software engineering graduate Amine Haddad; and Hong Kong native Chloe Chan, who founded lingerie e-commerce venture Petite Cherry last year.

The app is currently available in Canada and Hong Kong, and the development team says it will expand over the next few months into the U.S., U.K., and Singapore.

Though ITBusiness.ca tries to remain objective about the majority of services we write about, we’ve downloaded Skipmenu already and can testify that its setup is indeed simple enough that an animated rabbit with no discernable fingers, wearing a headset that clearly wasn’t designed for its ears, can demonstrate it:

  1. Dial any phone number from the app, keypad or contacts (provided it’s in Skipmenu’s directory – see below).
  2. If the number reaches a menu, the menu will appear on your screen.
  3. Select the menu options, then hit “dial.”
  4. Smile as a voice that isn’t prerecorded comes out the other end.

SkipMenu shot 1

SkipMenu shot 2

The app also features a phone book that comes with more than 1000 company phone numbers, including banks, internet/TV/cable/mobile service providers, airlines, insurance companies, and government agencies; and all calls made through the service are encrypted and anonymous.

It’s even programmed to detect whether you’re calling a number in its directory, and will automatically load the associated visual menu provided you have Skipmenu on your phone.

And in case you’re wondering, the app’s developers have already added more than 220 Canadian corporations to its directory, including Bell, Rogers, Telus, Royal Bank of Canada, TD Canada Trust, Scotiabank, Canada Post, Air Canada, Manulife and the Canada Revenue Agency.

Skipmenu can be downloaded free from the Play Store for Android or the App Store for iOS.

Watch a demonstration – which reaches HSBC customer service almost 30 seconds faster than the analogue route – below.

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