Toronto startup wants to reward you for your photos

A startup at the Ryerson University Digital Media Zone (DMZ) incubator in Toronto wants to reward you for your photos.

Thumble is a new photo sharing app that will be launching soon, and offers rewards for uploading your photos. While Cammi Pham, Thumble’s community manager, admits the “world doesn’t need another photo sharing app,” she says what makes Thumble different is that it’s also a social media loyalty program that “generates real social ads from real people for brands” they’re interacting with.

Here’s how she puts it:

“You walk into your favorite restaurant, order your dinner, take a picture, upload to Thumble, share with your friends on Facebook and  Twitter, unlock a perk and redeem right away,” said Pham.

As they pitch it, customers get rewarded for doing what they’re doing already (uploading pictures of what they’re eating, for example) and businesses turn their customers into brand ambassadors within their social networks, helping to facilitate the best kind of marketing – word of mouth.

Thumble also brings in elements of gamification, letting users collect badges and share albums and collections with friends. It many ways, it’s Foursquare, but with photos. Another similar service is Lockerz, a Twitter-based photo sharing service that rewarded points for uploads that could be redeemed for products or discounts.

Would you recommend this article?

Share

Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.


Jim Love, Chief Content Officer, IT World Canada

Featured Download

Jeff Jedras
Jeff Jedras
Jeff Jedras is a technology journalist with IT World Canada and a member of the IT Business team. He began his career in technology journalism in the late 1990s, covering the Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal. He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada and the channel for Computer Dealer News. His writing has also appeared in the Vancouver Sun & the Ottawa Citizen.

Featured Story

How the CTO can Maintain Cloud Momentum Across the Enterprise

Embracing cloud is easy for some individuals. But embedding widespread cloud adoption at the enterprise level is...

Related Tech News

Get ITBusiness Delivered

Our experienced team of journalists brings you engaging content targeted to IT professionals and line-of-business executives delivered directly to your inbox.

Featured Tech Jobs